"And so it has come to this. I am one of the lucky people in the world. I found something that I always wanted to do and I have enjoyed every single minute of it."

Johnny Carson

1925-2005, Television Host and Comedian http://amplify.com/u/a1fk73

Donald Robichaud - It starts with a Great Elevator Pitch

I recently attended an Ottawa Chamber of Commerce networking with 100-plus people and had the pleasure of meeting many new business owners.
When I meet someone for the first time at one of these events, I usually start with something like, “So, (use their name here), what do you do at (their company)?”

It helps to be a good listener, and ask open questions. I let the other person speak first.

While they speak, I’m able to assess if my services are the right fit to their needs.

I can take it one step further and deduce the specific area where I might be able to help, by breaking it down between Sales, Marketing or Branding. If my service is appropriate for their business, I use my tried and true Elevator Pitch to explain my services.

I spent time with all my friends and business acquaintances and as I left the event, I realized that I had made 10 new business acquaintances and found 5 new leads.

Another successful night of networking!

FloodLight - Tip of the month / You need an Elevator Pitch

Every day you meet people who could use your products or services, or people who know others who could benefit from what you do. But unless you tell them what you do in a clear, concise and compelling manner, these relationships go nowhere.

That’s why you need an Elevator Pitch – a short description of your business that enables prospective buyers to know who you work with and what value you bring to the relationship. An elevator pitch conveys these marketing messages in a manner that literally attracts the right
customers to you.

In today’s fast-paced world, the average person is bombarded with thousands of marketing messages from multiple mediums every single day. Advertising is everywhere and most people don’t even notice them anymore.

To break through all this marketing clutter, it’s imperative to have an enticing elevator pitch that speaks directly to the needs of your customers. And it has to roll off your tongue easily, naturally and conversationally – and in about the time it takes, you guessed it, for an average elevator ride.


Click here for great examples of Elavator Pitchs from MSNBC Your Business


How do I write an elevator pitch?
If you need help creating your Elavator Pitch Click here!!
Donald Robichaud
President
FloodLight Consulting
250-768-9415
http://www.floodlightconsulting.com/
http://donaldrobichaud.blogspot.com/
Sales Coach Sales Consulting Kelowna Canada

Great Quote from the late Steve Jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

And the only way to do great work is to love what you do.

If you haven't found it yet, keep looking.

Don't settle. As with all matters of the heart, you'll know when you find it.

And, like any great relationship, it just gets better and better as the years roll on.

So keep looking until you find it. Don't settle.

Steve Jobs - 1955-2011 http://amplify.com/u/a1ean4

It's the little things you do that can make a big difference.



What are you attempting to accomplish?



What little thing can you do today that will make you more effective?



You are probably only one step away from greatness.



Bob Proctor http://amplify.com/u/a1e8m7

Ottawa Business Coaching

Ottawa Business Coaching

At Floodlight our Ottawa Business Coach  and Consultants work with business owners, executives, and senior managers to Assess their business needs, Assemble a comprehensive business strategy, and Apply tailor-made business solutions in a practical, day-to-day action plan.

Floodlight will help you to illuminating the dark corners of your business and to expose things that you don’t always look at closely enough. Our goal is to help you breakthrough your present situation, with actions to maximize your results and achieve a business turnaround..
What to do! How to do it! And When to do it!

What our clients like best is that we help to identify the inefficiencies or problems in their work flow, and set forth a plan that ultimately improves the success of the company.


Floodlight specializes in:

Business Coaching,
Sales, Marketing,
Branding,
Business Development,
Web Content and SEO development
Debt Reduction and Profit Strategies in Kelowna, Ottawa, Kingston and Toronto Canada.

To start  to Build Your Business today:
Please contact Ottawa Business Coach  Donald Robichaud at 613.466.0416  or email us (Click Here) for more information on how we can help you “Build Your Business”!

Donald Robichaud President
FloodLight Consulting - Build Your Business - 613-466-0416
http://www.floodlight.ca

Ottawa Social Media Marketing

Ottawa Internet Marketing Social Media Solutions and Ottawa Marketing Support

At Floodlight we can help you through the marketing maze!

We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.

■ Create a quarterly marketing plan -- Set the following year into four key quarters and then begin to target marketing dollars and resources to achieve your business goals

■Send out monthly Newsletter -- Create a strategy to inform, educate and support all products and services to your past present and future clients. This program keeps you top of mind which becomes the branding of your organization.

■Blog Marketing -- Re-purpose all relevant information to the blog so that you become the leaders in your field and utilize all the free internet tools made possible on Google to drive down traditional marketing costs.

■Search Engine Optimization (SEO) -- This includes, the Research of Key words, Develop search strategy, Optimize web content(tweaks), Link Building, Monitor and adjust

■Competitive Analysis- We then determine what your competitors are doing we look at how many links they have, where they are getting those links and the keywords they are optimizing for their websites. This gives us an edge as we can see what is working to get top results for your keywords. This analysis will allow us to implement strategies that should move your site above your competitors in the search engines.

■Localized Search Optimization -- Local search sites are primarily supported by SEO for businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search optimization can be highly effective because it allows your services to be targeted very precisely to the search terms and location provided by the user.

■Analytics -- Floodlight can help you track your efforts and analyze the visitors to your Blog and website, and assist you in making better internet marketing decisions for your business.

■Social Media Optimization -- Set up of accounts and tools to push out marketing message • Need a social media strategy that will incorporate Site-Specific Programs •Micro blogging (Twitter)
•Business Networking (LinkedIn)
•Social Networking (Facebook, MySpace)
•Photo & Video Sharing (Flickr, YouTube)
•Submissions to web based Articles Directories

■Link Building -- What is your back link Strategy? -- High rankings can ensure that your message is viewed first. One of the most important aspects of increasing your Google Page Rank The search engines still believe that back-links are an important factor in assessing your site, so until that changes, we still have to work at generating valuable back-links.

■YouTube Videos - Videos are a great way to promote your products and services. Signature Videos set the tone for your company; Testimonial Videos give you instant credibility with your consumers
Give us a call today to implement your Internet Marketing Plan.

Contact us today and start to Build Your Business!!
Floodlight -- Build Your Business
Kelowna -- Ottawa -- Kingston -- Toronto
1-888-768-9415
http://www.floodlight.ca/

Donald Robichaud
President FloodLight Consulting
Build Your Business

"Forgiveness is not always easy. At times, it feels more painful than the wound we suffered, to forgive the one that inflicted it. And yet, there is no peace without forgiveness."

Marianne Williamson

Author and Speaker http://amplify.com/u/a1dnnu

Floodlight Expands Across Canada

Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada.

Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision was to
offer cost effective business coaching, sales training, marketing advice and branding solutions to small and medium sized businesses in Kelowna and surrounding areas.

Robichaud‘s ultimate goal has been to develop the same services for business owners across Canada. That dream is becoming reality
as Floodlight opens for business in Ottawa, Kingston and Toronto.

Robichaud says, “With changes in the global economy there is tremendous pressure on businesses to operate effectively in all facets of their business. They are looking for expert guidance through cost effective coaching and mentoring.”

Floodlight advocate’s a 3-stage process they call Assess, Assemble, and Apply.

“What our clients like best is that we help to identify their key priorities with our free assessment focused on ten key areas of business”, says Robichaud. “This helps us set forth a plan that ultimately improves bottom line results. At the core of our solutions based coaching programs is our ability to help Build Your Business.”

Being a business owner presents a variety of challenges. FloodLight Business Solutions Group offers one-on-one programs to provide the coaching and mentoring necessary for success in today’s ever-increasing competitive market place.

“We found that our clients were using Floodlight as the sounding board to guide them through their many decisions”, says Robichaud. “As a result, we surrounded ourselves with experts in the areas of Sales, Communication, Marketing, Debt Reduction and Profit Strategies, IT and Software Solutions in order to improve our services.”

Among the new products to be launched this fall are Floodlight Corporate Video Production, Corporate Identity Packages, Mobile Web Pages and Digital Signage.

Clients now have the ability to introduce and promote the virtues and benefits of their brand to current and prospective customers by using powerful corporate videos on their websites and in other marketing venues like mobile devices.

On September 20^th 2011, Floodlight is holding a launch party at the Avenue Bar in the Prestige Hotel on Abbott Street. Please
join us from 5:00 pm to 7:00 pm, to meet the Kelowna based Floodlight team, including Ted Farr, Andrew Gregson, David Anderson, Jerry Mason, Rudy Jaspers and John Gibson.

RSVP at 250-768-9415

Floodlight Business Solutions Group services clients across Canada with consultants in Kelowna, Ottawa, Kingston and Toronto.

Within the next year, Floodlight plans to expand further with more consultants in other key Canadian markets.

For more information please contact Donald Robichaud at 250-768-9415 and you can visit us on line at www.floodlight.ca.

Social Media Marketing ..Is it for You? Lets get Social!!

Social media marketing is the process of promoting your site or business through social media channels such as:

Social media marketing is the process of promoting your site or business through social media channels in Kelowna, Ottawa, Kingston, Toronto and throughout Canada.

• Micro blogging (Twitter)
• Business Networking (LinkedIn)
• Social Networking (Facebook, MySpace)
• Photo & Video Sharing (Flickr, YouTube)

This is a powerful strategy that will get you backlinks, attention and a great amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

Tradtional marketing like TV, Radio and the Newspaper are having their market share reduced.

If you are selling products/services or just publishing content social media marketing is a potential method that will make your site profitable over time with the appropriate strategy.

Those who ignore the benefits of social media usually fall into three categories;

1. the ones who don’t know much or anything about social media
2. the ones who are interested but don’t know how to use it
3. those who don’t believe in the value that a social media strategy can bring to any site or business.

Which one are you? Let's Get Social!

For more information contact:

Donald Robichaud
President
FloodLight – Build Your Business
250-768-9415
http://www.floodlight.ca/
http://donaldrobichaud.blogspot.com/

"You must constantly ask yourself these questions:



Who am I around?



What are they doing to me?



What have they got me reading?



What have they got me saying?



Where do they have me going?



What do they have me thinking?



And most important, what do they have me becoming?



Then ask yourself the big question: Is that okay?



Your life does not get better by chance, it gets better by change."



Jim Rohn - 1930-2009, Author and Speaker http://amplify.com/u/a1c9v5

"Love is better than anger. Hope is better than fear. Optimisim is better than despair."



Jack Layton - 1950 - 2011 Canadain http://amplify.com/u/a1bqq7

Build Your Business in Ottawa by Listening more!!

Listening is the key to selling

In today’s business world, unless you go into the sales arena with a strategy in mind, you will fail more times than you win with prospective clients, as they are busy with their own businesses.

When selling in these times, you must learn to ask the proper questions in order to gain the appropriate information that then leads to increased knowledge.

What are your best questions?
Knowledge is power, and as you ask great questions, listen to your client’s answers, you will discover a tremendous amount of information that will be pivotal in the sales process.

What are the top 10 questions that you will ask every client?
Once you fully understand the client’s situation, you will be able to make effective presentations which will enhance your personal credibility.

This will give you the confidence to express your own ideas clearly, specific to the situation, and visually when necessary.

All of these factors will significantly increase the probability of making the sale.

Please contact us for more information on how we can help you "Build Your Business"!

Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto
1-888-768-9415
http://www.floodlight.ca/

"Deal first with whatever is causing you the greatest emotional distress. Often this will break the logjam in your work and free you up mentally to complete other tasks."

Brian Tracy

Speaker and Author http://amplify.com/u/a1aeyf

When was the last time you did a Google search on you or your company?

Who are you? Who, who! Who, who!

Amplify’d from www.floodlight.ca

When was the last time you did a Google search on you or your company? Everybody does a search for information, and especially for relevant information about you and your services.

I publish volumes on the web, and I check to see if my name comes up readily in a Google search and it does. I also want to see if my information is relevant and if it’s been re-purposed (copied), on someone else’s site. As business owners we should always be checking to see what people are saying about us or our business.

The web is a great place for businesses to expand their presence, but it a can also be a dark area for people to rant, rave and target businesses and individuals without any retribution. No different than the bully in school, the unsuspecting can be torn apart in forums with no way to add their own comments or defend themselves.

I have worked with a few clients who have been attacked on blogs and forums by people who hide behind the anonymity of bogus names. It’s been upsetting to my clients and the negativity can affect their business.

I recommend to my clients that they raise their profile on the web by being an active user of blogs and social media with a targeted message about their business or themselves. Positive information on the web can be a real bonus. If someone does take an unkindly swipe at you or your business, at least you’ll have information on the web that speaks and reflects well of your business and what you do.

This is where testimonials on a web site can pay major dividends. When you have lots of people stating how much they love your products and service, and one person on a forum putting you down, who are people most likely to believe?

I believe that in our instant access world, you really need to think out your internet marketing strategy and decide how to build up a wealth of positive information about you and your business.

Used effectively and skilfully, the web is a great marketing tool and a great way to ‘Build Your Business’.

Donald Robichaud is the President of FloodLight Consulting and can be reached at 250-768-9415 Read more at www.floodlight.ca

 

See this Amp at http://amplify.com/u/a1aaeo

"As for worrying about what other people might think - forget it. They aren't concerned about you. They're too busy worrying about what you and other people think of them."



Michael le Boeuf - Speaker and Author http://amplify.com/u/a1a94v

"When I thought I couldn't go on, I forced myself to keep going. My success is based on persistence, not luck."



Estee Lauder - 1906-2004, Entrepreneur http://amplify.com/u/a19mlm

"Everybody talks about wanting to change things and help and fix, but ultimately all you can do is fix yourself.



And that's a lot.



Because if you can fix yourself, it has a ripple effect."



Rob Reiner - Director http://amplify.com/u/a19lna

"Every individual has the power to change his or her material or financial status by first changing the nature of his or her beliefs."

Napoleon Hill http://amplify.com/u/a17nce

Summer, a great time to plan your Fall Business Strategies

When the long days of summer begin and your business starts to be affected by clients’ holidays, it’s a great opportunity to develop your fall marketing plan.

Amplify’d from www.floodlightconsulting.com

There are two great times of the year to do planning and the one that is most often overlooked is summer. In July and August, conduct a review of the first part of the year and set forth a plan for the fall to finish the year with a bang.  Develop a top 10 list of things to accomplish in July and August that will help you through the summer doldrums and accelerate your business through the fall. If you wait till September to start you won’t be ready until Thanksgiving.

Start now with 10 summer business development ideas

Deepen your relationships

Build your sales team.

Time-line for your fall marketing strategy.

New product launch.

Clean up your database

Work on your video strategy.

Update your website.

Create your blog.

Develop your Social Media strategy

Plan some Rest and Relaxation

Summer means renewing old friendships, meeting with long time business associates, taking care of you and preparing to Build Your Business in the fall.

Have a great summer, from the team at Floodlight Business Solutions Group.

Donald Robichaud FloodLight – Build Your Business Kelowna / Ottawa / Toronto Email 1-888-768-9415 http://www.floodlightconsulting.com/ http://donaldrobichaud.blogspot.com/ Read more at www.floodlightconsulting.com

 

See this Amp at http://amplify.com/u/a16xzi

"The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance, will rise up to help you. The simple act of commitment is a powerful magnet for help."

Napoleon Hill

1883-1970, Author http://amplify.com/u/a1652j

"A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles."

Christopher Reeve

1952-2004, Actor, Director and Producer



www.floodlight.ca http://amplify.com/u/a15plg

New Media - Interent Marketing Canada

Bryson Gilbert is a web developer and designer, specializing in WordPress-based solutions and Internet Social Networking with New Media interaction.

Having learned to code shortly after learning to write, Bryson brings years of experience to any web-based project.

His in-depth knowledge of both sides of the web world – design and development – is the key to building effective solutions for the web.

Bryson has worked with FloodLight since its inception assisting FloodLight Clients in Kelowna, Ottawa and Toronto with guidance and council for Internet based New Media Solutions.

The New Media areas of Twitter, Facebook and YouTube expands the possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media and marketing content.

To Build You Business with New Media Strategies contact:

Bryson Gilbert – New Media Specialist

Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto
1-888-768-9415
http://www.floodlight.ca/
http://donaldrobichaud.blogspot.com/

Increase your Productivity – Time management

In the last couple of weeks I have been reading many books and one in particular has struck a key note with me. “The 4-Hour Work Week” . The first 100 pages are gold !!!!! Excellent read....now put it into action!!!

Amplify’d from www.floodlightconsulting.com

In the last couple of weeks I have been reading many books and one in particular has struck a key note with me.

Daily I deal with clients and friends who are slaves to technology, specifically emails, cell phones and their own struggles with time management. The book “The 4-Hour Work Week” by Tim Ferriss is about how to radically change your lifestyle or go from ‘living to work’ to working (as little, but effectively as possible) and making life as big as possible.

‘living to work’ to working (as little, but effectively as possible) and making life as big as possible.

Here is a summary from chapter seven (Interrupting Interruption and the Art of Refusal) that is focused on step-changing one’s personal efficiency. With these tips you can get 15 times as much done in a normal workweek”. The key is to do things quicker, faster better and to enjoy the things that are really important in life. Interested? Donald Robichaud- FloodLight Consulting Eliminate time wasters:

Severely limit e-mail consumption and production Read more at www.floodlightconsulting.com

 

See this Amp at http://amplify.com/u/a157g0

"What will your children remember? Moments spent listening, talking, playing and sharing together may be the most important times of all."

Gloria Gaither

Songwriter, Author and Speaker http://amplify.com/u/a15799

"The attitude you have as a parent is what your kids will learn from more than what you tell them. They don't remember what you try to teach them. They remember what you are."

Jim Henson

1936-1990, Creator of The Muppets http://amplify.com/u/a150ao