Tuesday, August 23, 2011

"Love is better than anger. Hope is better than fear. Optimisim is better than despair."

Jack Layton - 1950 - 2011 Canadain http://amplify.com/u/a1bqq7

Tuesday, August 9, 2011

Build Your Business in Ottawa by Listening more!!

Listening is the key to selling

In today’s business world, unless you go into the sales arena with a strategy in mind, you will fail more times than you win with prospective clients, as they are busy with their own businesses.
When selling in these times, you must learn to ask the proper questions in order to gain the appropriate information that then leads to increased knowledge.
What are your best questions?
Knowledge is power, and as you ask great questions, listen to your client’s answers, you will discover a tremendous amount of information that will be pivotal in the sales process.
What are the top 10 questions that you will ask every client?
Once you fully understand the client’s situation, you will be able to make effective presentations which will enhance your personal credibility.
This will give you the confidence to express your own ideas clearly, specific to the situation, and visually when necessary.
All of these factors will significantly increase the probability of making the sale.
Please contact us for more information on how we can help you "Build Your Business"!

Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto
"Deal first with whatever is causing you the greatest emotional distress. Often this will break the logjam in your work and free you up mentally to complete other tasks."

Brian Tracy

Speaker and Author http://amplify.com/u/a1aeyf

Friday, August 5, 2011

When was the last time you did a Google search on you or your company?

Who are you? Who, who! Who, who!

Amplify’d from www.floodlight.ca

When was the last time you did a Google search on you or your company?

Everybody does a search for information, and especially for relevant information about you and your services.

I publish volumes on the web, and I check to see if my name comes up readily in a Google search and it does. I also want to see if my information is relevant and if it’s been re-purposed (copied), on someone else’s site.

As business owners we should always be checking to see what people are saying about us or our business.

The web is a great place for businesses to expand their presence, but it a can also be a dark area for people to rant, rave and target businesses and individuals without any retribution. No different than the bully in school, the unsuspecting can be torn apart in forums with no way to add their own comments or defend themselves.

I have worked with a few clients who have been attacked on blogs and forums by people who hide behind the anonymity of bogus names. It’s been upsetting to my clients and the negativity can affect their business.

I recommend to my clients that they raise their profile on the web by being an active user of blogs and social media with a targeted message about their business or themselves. Positive information on the web can be a real bonus. If someone does take an unkindly swipe at you or your business, at least you’ll have information on the web that speaks and reflects well of your business and what you do.

This is where testimonials on a web site can pay major dividends. When you have lots of people stating how much they love your products and service, and one person on a forum putting you down, who are people most likely to believe?

I believe that in our instant access world, you really need to think out your internet marketing strategy and decide how to build up a wealth of positive information about you and your business.

Used effectively and skilfully, the web is a great marketing tool and a great way to ‘Build Your Business’.

Donald Robichaud is the President of FloodLight Consulting and can be reached at 250-768-9415

Read more at www.floodlight.ca

Thursday, August 4, 2011

"As for worrying about what other people might think - forget it. They aren't concerned about you. They're too busy worrying about what you and other people think of them."

Michael le Boeuf - Speaker and Author http://amplify.com/u/a1a94v


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Kelowna - Business Coach- Marketing Consultant- Speaker - Canada