Friday, October 26, 2012

Mission Impossible charge more, sell more and Build Your Business

Mission Impossible charge more, sell more and Build Your Business

Donald RobichaudPresidentFloodLight Consulting - Build Your Business - 250-768-9415

Sunday, October 21, 2012

At Westin, our brand mission is to be a partner in our guests’ well-being before, during and after their stay.
That’s why we create programs and environments using our Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well – to enhance our guests’ experience at every turn.

Inspired by our Move Well Pillar; this new gear lending program makes staying fit on the road more convenient than ever. Now, Westin guests can have fresh, clean New Balance shoes and clothing delivered to their room to use during their stay, allowing them to pack light and stay fit.

To celebrate the global launch of Westin’s gear lending program, we’re holding 5K runs/walks at our 190 hotels around the world, and we want you to be aprt of the Westin Ottawa team.

 5K RUN & WALK Thursday, November 1, 2012- 9:30 am Join us in the lobby after the event for a SuperFoodsRX breakfast with Executive Chef Kenton Leier, and enter to win a full set of New Balance Gear.

The Westin will make a donation to Soles4Souls Canada, The Shoe Charity that collects gently worn shoes and monies to provide shoes to those in need.

Participants will also be able to drop off gently used shoes for this charity on race day.

For more information contact:

 The Westin Ottawa 11 Colonel Drive Ottawa, ON K1N 9H4 Toll-Free: (866) 716-8101 Phone: (613) 560-7000 Fax: (613) 234-5396 Email us Directions

Friday, October 19, 2012

The death of Yellow Pages – What to do to Build Your Business in 2013

The death of Yellow Pages – What to do to Build Your Business in 2013

Donald RobichaudPresidentFloodLight Consulting - Build Your Business - 250-768-9415

Thursday, October 11, 2012

What is your Big Business Decision?

CBC has recently launched a brand new show The Big Decision which is a spinoff of  The Dragon’s Den.
What we like about the show is the substantive business acumen that can be derived from the show.
Canadian business owner’s can actually learn something about the running of a business and get a handle on how business investors think without the theatrics of The Dragons Den. (I am sure some businesses are chosen on the Dragons Den because it makes good television and not necessarily a good business idea)
The candidate’s on CBC’s The Big Decision program have to date; been well vetted and weekly they bring the different struggles of running a business in Canada to the forefront.
The present format has Arlene Dickerson and Jim Treliving alternate weekly, with both having the opportunity to invest in the companies that they are examining. All companies are given specific direction and have approximately 2 to 3 weeks to accomplish the tasks.
The format of the show is as follows:
Each 1-hour episode of The Big Decision documents two Canadian businesses desperately in need of expert advice and a cash injection. With the banks calling in their loans and financiers tightening their wallets, Jim and Arlene are their last hope.
If the companies can rise to the challenge of changing their ways, they could be given a life-changing investment from two of the most revered business leaders in the country. At the conclusion of each episode, Jim and Arlene have to decide whether they’ll invest in one, neither or both of the companies vying for their cash. 
So let’s examine week 3 episode:
Jim Treliving has very considerable business skills,   and an ability to get to the heart of business problem in very short order. On CBC’s Big Decision, Treliving met with a brewery in Aldergrove BC., and a manufacturer of screws and bolts in Winnipeg, Manitoba.
Overview: Dead Frog Brewery – Independent Brewery
Jim chose to invest in the brewery because he could roll in some financial controls very easily and the owners still had a passion for the business.
They needed sales help – the NEW campaign they designed was innovative but amateurish. They responded well to Jim asking for reduction in the number of labels they manufactured from 10 to 6 (Like a sample 6 pack …no charge for the marketing idea!!!).
Their 10 lines of beer surely contributed to the quality control problems that bedeviled the small brewery and quickly they made an effort to make their production line more efficient by eliminating unnecessary product movement and by making the line flow naturally and smoothly from vat to door.
The absence of good financial information and a business plan were exactly the things that Treliving could bring to the table and make the company perform well so he decided to invest.
Overview: Westland Steel – manufactures screws and bolts
The fastener company on the other hand could have been salvaged but only by an injection of very hard work. After Treliving asked his questions and poked around the plant, the plant managers tinkered with the sales incentives. But the sales people had just gone on record as saying they had nothing to sell. They didn’t have the cash or credit to buy the raw materials for their orders.
Jim sensed the company’s lack of direction. The complete absence of leadership from anyone in the plant, the deadness behind the eyes of management and the energy to find to find a solution was missing. Jim knew that. To save the company he would have to drop in tons of cash and parachute a new General Manager into the building with a remit to overhaul the company from top to bottom. That would have taken months and perhaps years.
Further, the state of the company’s finances would have meant a partial receivership (a Chapter 11 in US speak) in order to buy time to re-arrange the finances and seek accommodation with suppliers and landlords. . At the very least Jim’s money would have had to finance the purchase of raw material.
What intrigued me about the fastener company is that in spite of the huge slowdown, nothing for the salespeople to sell, and no plan, they still had revenues of $200,000 per month. With that kind of revenue most companies are salvageable. With that kind of revenue, jobs could have been saved. It would have been a long turnaround project with some pain all around but do-able.
At the fastener plant, there could have been the satisfaction of seeing the back end of delivery truck shipping to a customer. At the brewery, you could always crack open a beer on a bad day!!!
What is evident so far in the first three episodes this season of The Big Decision is the lack of direction by management for any business plan, sales plan, marketing plan and company direction.
It is very interesting to watch the reaction of business owners when they are asked to do specific tasks by Arlene and Jim.  Some of them cannot take direction and due to their inflated view of themselves lose the opportunity to get investment money and put their whole livelihood at risk.
Jim and Arlene are very successful business people who know how to run successful businesses and they are not willing to put up with people who are not keen to change and grow.
I highly recommend this show for any business that is looking to expand their knowledge and get great incite to what will help you Build Your Business.
All episodes can be viewed on line – Click here
Article written by Andrew Gregson and Donald Robichaud
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