Wednesday, January 26, 2011
"The individual who wants to reach the top in business must appreciate the might of the force of habit and must understand that practices are what create habits. He must be quick to break those habits that can break him and hasten to adopt those practices that will become the habits that help him achieve the success he desires."J. Paul Getty1892-1976, American Oil Tycoon http://amplify.com/u/anoo8
Tuesday, January 25, 2011
Monday, January 24, 2011
http://amplify.com/u/bnjcx New Internet Marketing Trends – Social MarketingInternet Marketing or Online Marketing is a new way to promote your product and services through the web.Your core marketing strategy stays the same as you raise your visibility in the target market while increasing sales and profits.Today, Internet Marketing is considered the fastest and most economical medium for promoting product and business growth.Internet marketing strategies cover various services such as search engine optimization (SEO), search newsletters, email marketing, copy writing, web development, blog posting, social media sites, pay per click and numerous others.And now the power of social media, team buying and twitter, have changed the landscape of how people are finding out about local merchants in Kelowna and throughout Canada.One internet marketing strategy that has caught on quickly is the Groupon and Twongo models, now in operation in Kelowna, Canada. This new marketing avenue harness http://amplify.com/u/anjd1
http://amplify.com/u/bnjcr Always when I begin my speeches or my workshops, I tell the participants that I cannot instruct them to price their widget at $4.95. Rather, I plan to teach my audience advanced ways of thinking about pricing and several methodologies to help them make informed and intelligent pricing decisions. Don’t follow the crowd!For most small businesses, the everyday pricing regime starts with checking the competition’s rates and prices, and then following the crowd. This is even the recommended strategy in many popular guides for small business.During the days of prohibition, 25 of Chicago’s top bootleggers were rounded up in a surprise raid. During their arraignment, the judge asked the usual questions, including the occupation of each suspect. The first twenty-four were all engaged in the same activity. Each claimed to be a realtor. “And, who are you?” the judge asked the last prisoner. “Your honour, I’m a bootlegger,” he said. Surprised, the judge http://amplify.com/u/anjcs
Friday, January 21, 2011
Your core marketing strategy stays the same as you raise your visibility in the target market while increasing sales and profits.
Today, Internet Marketing is considered the fastest and most economical medium for promoting product and business growth.
Internet marketing strategies cover various services such as search engine optimization (SEO), search newsletters, email marketing, copy writing, web development, blog posting, social media sites, pay per click and numerous others.
And now the power of social media, team buying and twitter, have changed the landscape of how people are finding out about local merchants in Kelowna and throughout Canada.
One internet marketing strategy that has caught on quickly is the Groupon and Twongo models, now in operation in Kelowna, Canada. This new marketing avenue harnesses the power of team buying and can truly drive more new business to your door.
These new marketing avenues are essentially an online coupon service with an immediate call to action, providing a platform to coordinate and facilitate group buying by consumers of retail business products.
The consumers are members of the local community who have chosen to join a free subscriber list. The products are provided by local business vendors seeking to increase their sales and to expand their consumer/client base by accessing the larger subscriber list.
In one promotion 250 new visitors went to the website of a local pizza retailer and 157 vouchers of $25.00 were purchased by the subscribers within a 24 hour period. In the last two months, 67 of the sold coupons have been redeemed and his business was exposed to people who were not previously aware of his pizza business. At the end of 30 days the he received a cheque from the online services for his portion of the coupons sold.
In a previous marketing tactic, a door knocker promotion was used and 15,000 homes were targeted. In this venture $900.00 dollars of advertising capital was spent and only 18 coupons were redeemed.
In the past three years this pizza merchant has used radio, TV and print. At no time did any of these traditional marketing mediums issue back a cheque to this merchant.
In another case a local shoe merchant used Twitter to tweet out that he was having a 50% off sale and did so at 1:00 pm. By 3:00 pm the same afternoon he had eight people visit his store and 10 pairs of shoes were sold. He is now a frequent user of Twitter to keep his customers in the loop.
The same merchant used Twongo and the power of team buying to sell 230 discounted coupons against the purchase of regular priced shoes.
All money raised by the merchant was donated to the local food bank at Christmas and his store was featured on radio and in print, while donating $2,300 dollars to a great cause.
The marketing power of the internet has grown very fast in a short period of time and there is a whole new generation of shoppers who are looking for great value and great service.
Your job as a retailer in this internet age is to decide how you will market yourself so you can “Build Your Business”.
FloodLight – Build Your Business
Kelowna / Ottawa / Toronto