Wednesday, November 26, 2008

Donald Robichaud -Testimonials do work!

When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that people are reluctant to believe hype, it’s essential that you’re able to validate your claims in some way.

Using testimonials provides a perfect way to do this because positive statements from happy customers are much more believable than the words of a company spokesperson. By using a customer testimonial, research shows your business could increase by around 30%.

Do they work?

Testimonials may not seem like an incredibly powerful selling tool but when used correctly, they are extremely effective. By informing readers of the positive experiences your existing customers have had, testimonials lend credibility to your product or service. Without using testimonials, any claims you make will remain unsubstantiated and customers will find it hard to trust you and ultimately, will be reluctant to buy your product or service.

Target Marketing

It is very important to solicit testimonials from your target market. People want to hear from people in their industry. If you’re soliciting realtors to work with you then you need to have one or more testimonials from this market.

FloodLight Tip of the month

When you solicit a testimonial, you must remember to ask after a moment of satisfaction. This is the moment when the client has expressed satisfaction with your service or product. This is the moment in time when they are most enamored with you and your service.


Client says: “That’s the best service I have ever received.”

To Client: I am glad you’re satisfied with my service. Can you provide me with a testimonial that speaks to how you felt before you used our service, how you felt during our service and how you feel now about our service?

Testimonials do work!
If you need help soliciting great testimonials Click here!!

Donald Robichaud
Dale Lamb Financial Advisor, Kelowna British Columbia, Alberta

Thursday, November 13, 2008

Internet Consulting - What Makes for a Good Blog?

I just read a great article on "What makes for a Good Blog" written by Merlin Mann. He is a regular on the CBC show Spark hosted by Nora Young. Donald Robichaud / FloodLight Consulting

What is a blog? Blogs provide commentary or news on a particular subject; others function as more personal online information. A typical blog combines text, images, and links to other blogs, websites and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art, photographs, videos which are part of a wider network of internet social media.

What makes for a good blog?

Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?

Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?

Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.

Good blog posts are made of paragraphs. Blog posts are written, not defecated. They show some level of craft, thinking, and continuity beyond the word count mandated by the Owner of Your Plantation. If a blog has fixed limits on post minimums and maximums? It’s not a blog: it’s a website that hires writers. Which is fine. But, it’s not really a blog.

Good “non-post” blogs have style and curation. Some of the best blogs use unusual formats, employ only photos and video, or utilize the list format to artistic effect. I regret there are not more blogs that see format as the container for creativity — rather than an excuse to write less or link without context more.

Good blogs are weird. Blogs make fart noises and occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication.

Good blogs make you want to start your own blog. At some point, everyone wants to kill the Buddha and make their own obsessions the focus. This is good. It means you care.

Good blogs try. I’ve come to believe that creative life in the first-world comes down to those who try just a little bit harder. Then, there’s the other 98%. They’re still eating the free continental breakfast over at FriendFeed. A good blog is written by a blogger who thinks longer, works harder, and obsesses more. Ultimately, a good blogger tries. That’s why “good” is getting rare.

Good blogs know when to break their own rules. Duh. I made a list, didn’t I? Yes. I did. Big fan. And, yeah, you should disagree with potentially all of this. It’s because I have an opinion, and so do you. It’s why you probably have a blog.See? The system works.

David Mann @
Donald Robichaud
President FloodLight Consulting
Marketing Coach Kelowna - Sales Coach Kelowna - Branding Coach Kelowna

Wednesday, November 5, 2008

What is your Obama marketing strategy 2009?

What is your strategy for using the internet to raise your profile in 2009?

Last night as I was waiting to listen to the speech of President elect Barack Obama, I received an email from Barack Obama about half an hour before his speech:

Date: Wed, 5 Nov 2008 11:38 pm
To: robichaud_don
Subject: How this happened

Donald --

I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history. And I don't want you to forget how we did it.

You made history every single day during this campaign -- every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it's time for change.

I want to thank all of you who gave your time, talent, and passion to this campaign.

We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.

But I want to be very clear about one thing...

All of this happened because of you.

Thank you,


Barack Obama’s campaign has redefined how to use modern technology to elect an official. They have promoted awareness and raised funds for their party. They have leveraged the internet to promote their cause on their organization’s website; Improved communication with their faithful, repurposed all speeches on YouTube and even directed campaign supporters with GPS to knock on doors for their target market.
Along the way they amassed over 640 Million dollars through donations over the internet. Barack Obama’s campaign leveraged the internet to create awareness of their brand, Barack Obama.

So as you assess 2008 and look ahead to 2009, what is your strategy for using the internet to raise your profile, market your services and increase sales?
If you need help creating your Marketing strategy for 2009 Click here!!
Donald Robichaud
search engine optimization SEO kelowna -Marketing Coach Kelowna - Sales Coach Kelowna - Branding Coach Kelowna


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