Monday, October 24, 2011

"And so it has come to this. I am one of the lucky people in the world. I found something that I always wanted to do and I have enjoyed every single minute of it."

Johnny Carson

1925-2005, Television Host and Comedian

Thursday, October 13, 2011

Donald Robichaud - It starts with a Great Elevator Pitch

I recently attended an Ottawa Chamber of Commerce networking with 100-plus people and had the pleasure of meeting many new business owners.
When I meet someone for the first time at one of these events, I usually start with something like, “So, (use their name here), what do you do at (their company)?”

It helps to be a good listener, and ask open questions. I let the other person speak first.

While they speak, I’m able to assess if my services are the right fit to their needs.

I can take it one step further and deduce the specific area where I might be able to help, by breaking it down between Sales, Marketing or Branding. If my service is appropriate for their business, I use my tried and true Elevator Pitch to explain my services.

I spent time with all my friends and business acquaintances and as I left the event, I realized that I had made 10 new business acquaintances and found 5 new leads.

Another successful night of networking!

FloodLight - Tip of the month / You need an Elevator Pitch

Every day you meet people who could use your products or services, or people who know others who could benefit from what you do. But unless you tell them what you do in a clear, concise and compelling manner, these relationships go nowhere.

That’s why you need an Elevator Pitcha short description of your business that enables prospective buyers to know who you work with and what value you bring to the relationship. An elevator pitch conveys these marketing messages in a manner that literally attracts the right
customers to you.

In today’s fast-paced world, the average person is bombarded with thousands of marketing messages from multiple mediums every single day. Advertising is everywhere and most people don’t even notice them anymore.

To break through all this marketing clutter, it’s imperative to have an enticing elevator pitch that speaks directly to the needs of your customers. And it has to roll off your tongue easily, naturally and conversationally – and in about the time it takes, you guessed it, for an average elevator ride.

Click here for great examples of Elavator Pitchs from MSNBC Your Business

How do I write an elevator pitch?
If you need help creating your Elavator Pitch Click here!!
Donald Robichaud
FloodLight Consulting
Sales Coach Sales Consulting Kelowna Canada

Friday, October 7, 2011

Great Quote from the late Steve Jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

And the only way to do great work is to love what you do.

If you haven't found it yet, keep looking.

Don't settle. As with all matters of the heart, you'll know when you find it.

And, like any great relationship, it just gets better and better as the years roll on.

So keep looking until you find it. Don't settle.

Steve Jobs - 1955-2011

Thursday, October 6, 2011

It's the little things you do that can make a big difference.

What are you attempting to accomplish?

What little thing can you do today that will make you more effective?

You are probably only one step away from greatness.

Bob Proctor

Sunday, October 2, 2011

Ottawa Business Coaching

Ottawa Business Coaching

At Floodlight our Ottawa Business Coach  and Consultants work with business owners, executives, and senior managers to Assess their business needs, Assemble a comprehensive business strategy, and Apply tailor-made business solutions in a practical, day-to-day action plan.

Floodlight will help you to illuminating the dark corners of your business and to expose things that you don’t always look at closely enough. Our goal is to help you breakthrough your present situation, with actions to maximize your results and achieve a business turnaround..
What to do! How to do it! And When to do it!

What our clients like best is that we help to identify the inefficiencies or problems in their work flow, and set forth a plan that ultimately improves the success of the company.

Floodlight specializes in:

Business Coaching,
Business Development,
Web Content and SEO development
Debt Reduction and Profit Strategies in KelownaOttawaKingston and Toronto Canada.

To start  to Build Your Business today:
Please contact Ottawa Business Coach  Donald Robichaud at 613.466.0416  or email us (Click Herefor more information on how we can help you “Build Your Business”!

Donald Robichaud President
FloodLight Consulting - Build Your Business - 613-466-0416


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