Saturday, April 19, 2008

FloodLight Consulting - You have to start somewhere!!!!!!!!!!

As you grow so will your business.

In the last few years I’ve had many discussions with Start Ups, Entrepreneurs and mid size businesses and I am always amazed that they can’t explain their business in a concise couple of sentences.
The same business owners are struggling to find new leads, close sales and market their business. When I ask if they’re experts in their field, I get all types of odd answers from, No!!!!!! to, “well I don't have a university degree” or even worse "I don’t know".

If you’re not an expert in your field and fully confident of your products and service your potential customers will sense your weakness and not be moved to desire your services.

My goal in 2008 is to use this blog to share monthly ideas and tips for improving your sales efforts, the marketing and branding of your business and the improvement of you.

FloodLight - Tip of the month / Continue the learning process
You are the key to your success. You need to have an open mind and continue the learning process. You need to become the expert in your field and the only way to do this is to continue learning. My first tip of the month for 2008 is to:

Take stock of your business.
1. Write down the top ten must improve areas of your business for 2008
2. Now divide the top ten in to the following areas of Sales / Marketing/ and Business operation.
3. You will notice that one area will become painfully obvious.
4. Go buy a book to read in that obvious area. (possibly Marketing)
5. Monday to Friday get up an hour earlier every morning or shut off the TV early at night and read every day. Five days a week for one hour. Take notes of the things you like and implement as soon as possible.
5 hours x 52 weeks = 260 hours dedicated to learning.

The investment in learning will pay multiple dividends in 2008 !!!!!!
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