Sunday, July 20, 2008

Donald Robichaud - Business Coach - Defining your Mission Statement

Last month we discussed how to define a great Vision Statement. This month we will focus on the Mission Statement.

Mission Statement: Your Mission Statement is the route to the destination of your company; a particular expression of the mission that is specific to this business given its history, context and circumstances. It is a more practical focus on what the business does, and will do, than the vision statement.

So if the vision is your “Big Picture”, the mission is the “how we do it here”.

FloodLight - Tip of the month / “Five steps to follow when defining your Mission Statement”

Once you have clarified your vision you need to define your mission statement, which is a statement of purpose and function.
1. Your mission statement draws on your values.
2. Your mission statement must be future oriented and portray your organization as it will be, as if it already exists.
3. Your mission statement must focus on one common purpose.
4. Your mission statement must be specific to the organization, not generic.
5. Your mission statement must be a short statement, not more than one or two sentences.

Here is an example mission statement for a company selling energy saving products:
"By providing quality products, we empower our clients to become caring, competent, and environmentally responsible citizens who care about the air they breathe today and the legacy they leave behind for their children."

The Benefits of defining your Mission

· It focuses your energy and clarifies your purpose. When you try to write your mission statement, you will find that you have to really define what you are going to do. Many questions will come up that must be resolved. For instance, who will you serve? And, who will you not? Are you concerned about just your local area, or the whole count

· A well-defined mission can attract people and resources. A mission statement is not just for internal use. It is a beacon that will attract people and resources to your cause – a common goal. Make your mission statement compelling as well as clear. It will be your best public relations tool.

· It also enables a focused allocation of organizational resources because it compels a business to address some tough questions: “What is our business? Why do we exist? What are we trying to accomplish?"

Effective mission statements can be a great asset to an organization. When everyone is working together in a defined manner greater organizational purpose is achieved. A mission statement is a stepping stone in the strategic planning process. It is important that when an organization implements a mission statement they apply it to their functional strategies.
If you need help creating your Mission Statement Click here!!
Donald Robichaud

Doreen Cardwell - sales coach - Kelowna Marketing Coach Kelowna - Sales Coach Kelowna - Branding Coach Kelowna - Online Internet Business Coach - Search Engine Positioning - SEO

Monday, July 14, 2008

FloodLight - Marketing Consulting - Overview

search engine optimization SEO kelowna
Effective marketing is the key to a successful business operation in Kelowna, and when it comes to marketing many business owners are at a loss as to where to begin—this is where a marketing consultant proves helpful. More and more business owners are relying on marketing consultants to help their businesses establish a public image and to advertise their business’s products or services. Why are business owners turning to the creative talents of marketing consultants to market their businesses in Kelowna? Is correct marketing that important to a business’s success? Indeed; not only is marketing important to a business’s success, correct marketing: a strategy that grabs the attention of the public is critical, actually vital to the success of any business.

A marketing consultant is an individual or a company that knows precisely what actions are needed to advertise a Kelowna business’s services and/or products. Marketing consultants are trained professionals and they can literally help a business owner get their business off the ground and keep it there. Rather than rely on ineffective self-employed marketing strategies, many business owners choose to hire a trained professional to handle all of their necessary marketing. The initial investment proves ideal: a marketing consultant can handle every business marketing need and leave the business owner to tend to other needs of the business.

Marketing consultants are effective advertising solutions. A marketing consultant can be relied on to carry out every measure necessary to get a business recognized and remembered by the public. Meanwhile, if problems arise, a marketing consultant is trained to deal with them in an effective and timely fashion. What’s more, the business owner will not be caught up in the myriad marketing difficulties a business faces because the hired consultant is ever ready to deal with every situation that arises. A successful marketing campaign is one that must be appropriately planned and implemented, and a marketing consultant knows when to act accordingly.
See full article - Click Here
Donald Robichaud - FloodLight Consulting

Wednesday, July 9, 2008

FloodLight Consulting - Lessons on Life - Jim Rohn

Just received a great three minute movie on the Lessons on Life from Jim Rohn International.

Jim Rohn's philosophy for successful living demonstrates a deep understanding of the world. His simple, yet insightful messages have touched millions of people, and continue to offer inspiration to generations.

If you love the worldly wisdom of Jim Rohn, coupled with inspirational images and beautiful're really going to love this new 3-minute movie –

Have a great day,

Don Robichaud / FloodLight Consulting

How to stay young - George Carlin

One of my favourite comedians, George Carlin passed away recently. George assaulted the barricades of censorship on behalf of a generation of comics that followed him. I have kept a piece he wrote many years ago on how to stay young and I would like to share it with you here on my blog. Donald Robichaud / FloodLight Consulting


Do you realize that the only time in our lives when we like to get old is when we're kids? If you're less than 10 years old, you're so excited about aging that you think in fractions. 'How old are you?' 'I'm four and a half!' You're never thirty-six and a half. You're four and a half, going on five!

That's the key!!You get into your teens, now they can't hold you back. You jump to the next number, or even a few ahead.'How old are you?' 'I'm gonna be 16!' You could be 13, but hey, you're gonna be 16! And then the greatest day of your life . . . you BECOME 21. Even the words sound like a ceremony. YOU BECOME 21.

YESSSS!!!But then you turn 30. Oooohh, what happened there? Makes you sound like bad milk! He TURNED; we had to throw him out. There's no fun now, you're just a sour-dumpling. What's wrong? What's changed?You BECOME 21, you TURN 30, then you're PUSHING 40. Whoa! Put on the brakes, it's all slipping away. Before you know it, you REACH 50 and your dreams are gone.

But wait!!! You MAKE IT to 60. You didn't think you would!So you BECOME 21, TURN 30, PUSH 40, REACH 50 and MAKE IT to 60.You've built up so much speed that you HIT 70!

After that it's a day-by-day thing; you HIT Wednesday!You get into your 80s and every day is a complete cycle; you HIT lunch; you TURN 4:30 ; you REACH bedtime and it doesn't end there. I

Into the 90s, you start going backwards; 'I Was JUST 92.'Then a strange thing happens. If you make it over 100, you become a little kid again. 'I'm 100 and a half!'

May you all make it to a healthy 100 and a half!!


1. Throw out nonessential numbers. This includes age, weight and height. Let the doctors worry about them. That is why you pay 'them.'
2. Keep only cheerful friends. The grouches pull you down.
3. Keep learning. Learn more about the computer, crafts, gardening, whatever. Never let the brain idle. 'An idle mind is the devil's workshop.' And the devil's name is Alzheimer's.
4. Enjoy the simple things.
5. Laugh often, long and loud. Laugh until you gasp for breath.
6. The tears happen. Endure, grieve, and move on. The only person, who is with us our entire life, is ourselves. Be ALIVE while you are alive.
7. Surround yourself with what you love, whether it's family, pets, keepsakes, music, plants, hobbies, whatever. Your home is your refuge.
8. Cherish your health : If it is good, preserve it. If it is unstable, improve it. If it is beyond what you can improve, get help.
9 Don't take guilt trips. Take a trip to the mall, even to the next county; to a foreign country but NOT to where the guilt is.
10. Tell the people you love that you love them, at every opportunity.


Life is not measured by the number of breaths we take, but by the moments that take our breath away.

George Carlin 1937 - 2008

Donald Robichaud - FloodLight Consulting Marketing Coach Kelowna - Sales Coach Kelowna - Branding Coach Kelowna - Online Internet Business Coach - Search Engine Positioning - SEO

Sunday, July 6, 2008

Defining your Company Values!!

In the last few weeks we discussed how to define a great Mission Statement and we covered the importance of a great Vision Statement. This week we will focus on your Company Values.

Values: Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business is value-free and it is important to be explicit about those values that are essential to the business achieving its vision. If values are not made explicit, then the values of the most dominant people are likely to be those which actually operate in practice.

If you do not define your company values, the company will be adrift without proper direction.

“Four key questions to define your Company Values”

1. What are the values that are important to you as the business owner?
2. What are the values that will be important to your team members?
3. What are the values that will be important to your customers?
4. What are the values that will be important to the success of the business?

Example of Values for a construction company:

Our core values form the bricks and mortar of our business, which operates and grows as a company and proud community member.
• TRUST: All long-term relationships are grounded in trust and we take great pride in representing ourselves with honesty and humility in all our affairs. Our win-win philosophy also enables us to develop lasting partnerships with our clients.
• VALUE: Our clients expect us to earn our fee - not just collect it. We work hard on all our projects to find value through design efficiencies and creative execution in our work.
• TEAMWORK: We are easy to work with (clients find that refreshing).
• INNOVATION: We are committed to always improving how we deliver our services. From continuing education in the field, to investment in industry-leading management and estimating tools, we strive constantly to be the leader in our field.
• COMMUNITY: We feel blessed to be involved in literally building our communities, and we are committed to making a lasting difference in the ones which we build. Five percent of the company's earnings are donated back to charities every year.

So if the Vision is your “Big Picture”, the Mission is the “How we do it here”, then the Company Values define “How we do business every day”. Now go and Grow Your Business.

Donald Robichaud is the President of FloodLight Consulting and can be reached at or at 250-768-9415


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