Wednesday, September 28, 2011

Ottawa Social Media Marketing

Ottawa Internet Marketing Social Media Solutions and Ottawa Marketing Support

At Floodlight we can help you through the marketing maze!

We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.

■ Create a quarterly marketing plan -- Set the following year into four key quarters and then begin to target marketing dollars and resources to achieve your business goals

■Send out monthly Newsletter -- Create a strategy to inform, educate and support all products and services to your past present and future clients. This program keeps you top of mind which becomes the branding of your organization.

■Blog Marketing -- Re-purpose all relevant information to the blog so that you become the leaders in your field and utilize all the free internet tools made possible on Google to drive down traditional marketing costs.

■Search Engine Optimization (SEO) -- This includes, the Research of Key words, Develop search strategy, Optimize web content(tweaks), Link Building, Monitor and adjust

■Competitive Analysis- We then determine what your competitors are doing we look at how many links they have, where they are getting those links and the keywords they are optimizing for their websites. This gives us an edge as we can see what is working to get top results for your keywords. This analysis will allow us to implement strategies that should move your site above your competitors in the search engines.

■Localized Search Optimization -- Local search sites are primarily supported by SEO for businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search optimization can be highly effective because it allows your services to be targeted very precisely to the search terms and location provided by the user.

■Analytics -- Floodlight can help you track your efforts and analyze the visitors to your Blog and website, and assist you in making better internet marketing decisions for your business.

■Social Media Optimization -- Set up of accounts and tools to push out marketing message • Need a social media strategy that will incorporate Site-Specific Programs •Micro blogging (Twitter)
•Business Networking (LinkedIn)
•Social Networking (Facebook, MySpace)
•Photo & Video Sharing (Flickr, YouTube)
•Submissions to web based Articles Directories

■Link Building -- What is your back link Strategy? -- High rankings can ensure that your message is viewed first. One of the most important aspects of increasing your Google Page Rank The search engines still believe that back-links are an important factor in assessing your site, so until that changes, we still have to work at generating valuable back-links.

■YouTube Videos - Videos are a great way to promote your products and services. Signature Videos set the tone for your company; Testimonial Videos give you instant credibility with your consumers
Give us a call today to implement your Internet Marketing Plan.

Contact us today and start to Build Your Business!!
Floodlight -- Build Your Business
Kelowna -- Ottawa -- Kingston -- Toronto

Donald Robichaud
President FloodLight Consulting
Build Your Business

Monday, September 26, 2011

"Forgiveness is not always easy. At times, it feels more painful than the wound we suffered, to forgive the one that inflicted it. And yet, there is no peace without forgiveness."

Marianne Williamson

Author and Speaker

Tuesday, September 13, 2011

Floodlight Expands Across Canada

Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada.

Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision was to
offer cost effective business coaching, sales training, marketing advice and branding solutions to small and medium sized businesses in Kelowna and surrounding areas.

Robichaud‘s ultimate goal has been to develop the same services for business owners across Canada. That dream is becoming reality
as Floodlight opens for business in Ottawa, Kingston and Toronto.

Robichaud says, “With changes in the global economy there is tremendous pressure on businesses to operate effectively in all facets of their business. They are looking for expert guidance through cost effective coaching and mentoring.”

Floodlight advocate’s a 3-stage process they call Assess, Assemble, and Apply.

“What our clients like best is that we help to identify their key priorities with our free assessment focused on ten key areas of business”, says Robichaud. “This helps us set forth a plan that ultimately improves bottom line results. At the core of our solutions based coaching programs is our ability to help Build Your Business.”

Being a business owner presents a variety of challenges. FloodLight Business Solutions Group offers one-on-one programs to provide the coaching and mentoring necessary for success in today’s ever-increasing competitive market place.

“We found that our clients were using Floodlight as the sounding board to guide them through their many decisions”, says Robichaud. “As a result, we surrounded ourselves with experts in the areas of Sales, Communication, Marketing, Debt Reduction and Profit Strategies, IT and Software Solutions in order to improve our services.”

Among the new products to be launched this fall are Floodlight Corporate Video Production, Corporate Identity Packages, Mobile Web Pages and Digital Signage.

Clients now have the ability to introduce and promote the virtues and benefits of their brand to current and prospective customers by using powerful corporate videos on their websites and in other marketing venues like mobile devices.

On September 20th 2011, Floodlight is holding a launch party at the Avenue Bar in the Prestige Hotel on Abbott Street. Please
join us from 5:00 pm to 7:00 pm, to meet the Kelowna based Floodlight team, including Ted Farr, Andrew Gregson, David Anderson, Jerry Mason, Rudy Jaspers and John Gibson.

RSVP at 250-768-9415

Floodlight Business Solutions Group services clients across Canada with consultants in Kelowna, Ottawa, Kingston and Toronto.

Within the next year, Floodlight plans to expand further with more consultants in other key Canadian markets.

For more information please contact Donald Robichaud at 250-768-9415 and you can visit us on line at

Social Media Marketing ..Is it for You? Lets get Social!!

Social media marketing is the process of promoting your site or business through social media channels such as:

Social media marketing is the process of promoting your site or business through social media channels in Kelowna, Ottawa, Kingston, Toronto and throughout Canada.

  • Micro blogging (Twitter)
  • Business Networking (LinkedIn)
  • Social Networking (Facebook, MySpace)
  • Photo & Video Sharing (Flickr, YouTube)
This is a powerful strategy that will get you backlinks, attention and a great amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

Tradtional marketing like TV, Radio and the Newspaper are having their market share reduced.

If you are selling products/services or just publishing content social media marketing is a potential method that will make your site profitable over time with the appropriate strategy.

Those who ignore the benefits of social media usually fall into three categories;

1. the ones who don’t know much or anything about social media
2. the ones who are interested but don’t know how to use it
3. those who don’t believe in the value that a social media strategy can bring to any site or business.

Which one are you? Let's Get Social!

For more information contact:

Donald Robichaud
FloodLight – Build Your Business

Thursday, September 1, 2011

"You must constantly ask yourself these questions:

Who am I around?

What are they doing to me?

What have they got me reading?

What have they got me saying?

Where do they have me going?

What do they have me thinking?

And most important, what do they have me becoming?

Then ask yourself the big question: Is that okay?

Your life does not get better by chance, it gets better by change."

Jim Rohn - 1930-2009, Author and Speaker


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"We Help Entrepreneurs Reach their Goals"

Kelowna - Business Coach- Marketing Consultant- Speaker - Canada