Thursday, October 28, 2010

The Purple Pinkie Polio Campaign

Floodlight is a proud sponsor of Roy’s Shoes Purple Pinkie campaign.

KELOWNA, BC – October 21th 2010 ROY’S SHOES KELOWNA, a leader in quality and comfort family footwear, is proud to announce a partnership with Sunrise Rotary and the Rotoract Club of Kelowna to purple the pinkies of 3000 people in Kelowna. With a donation of $1 we hope to raise $3000 which will allow 5000 children to be vaccinated. When teams of volunteers are vaccinating the children of a village the tips of their little fingers are dipped in purple dye so that the team knows that they have been done.

Roy’s Shoes will also be exhibiting an iron lung used to help individuals with polio to breath.

A patient with polio may need to use an iron lung which when sealed provides an effectively oscillating atmospheric pressure so they can breathe.

After 20 years of hard work, Rotary and its partners like Roy’s Shoes are on the brink of eradicating this tenacious disease, but a strong push is needed now to root it out once and for all. It is a window of opportunity of historic proportions.

Your contribution will help Roy’s Shoes and Rotary raise $200 million to match $355 million in challenge grants received from the Bill & Melinda Gates Foundation. The resulting $555 million will directly support immunization campaigns in developing countries, where polio continues to infect and paralyze children, robbing them of their futures and compounding the hardships faced by their families.

As long as polio threatens even one child anywhere in the world, children everywhere remain at risk. The stakes are that high. This is important because there is no cure for Polio, only prevention. And when just one case of polio still exists, the whole world is in danger of being infected. It is an issue that affects us here in North America as the disease is only a short plane ride away and it could again become a huge problem like it was in the 1950's.

Time Line:

* Iron Lung and the Purple Pinkie Project will be at Roy’s Shoes October 25th to October 30th 2010

* Watch for Purple Pinkie Projects at UBCO, Okanagan College, London Drugs, Farmers Markets, and other locations across the Okanagan

* October 30, 2010 - Ramesh Ferris – Guess Speaker - A Canadian polio survivor and long distance cyclist Ramesh Ferris will speak at the Rotary Centre for the Arts in Kelowna. 7:00PM

* October 30, 2010 - Book Signing - Ramesh Ferris will be at Roy’s Shoes for book signing 11 to 2 pm

About ROY’S SHOES - For 37 years Roy’s Shoes Boot and Repair has offered great service, quality comfort shoes and shoe repair in Kelowna’s downtown core. Jim Belshaw bought Roy’s Shoes three years ago and is committed to his community and is a proud Rotarian.

Jim Belshaw is a huge supporter of Downtown Kelowna becoming a viable mixed use community that supports live, work and play opportunities for both residents and visitors. Jim donates through Roy’s Shoes a $1.00 of every shoe repair to his local and international community. To date last year his donations topped $7000.00.

Jim Belshaw -Roy’s Shoes Boots and Repair

Wednesday, October 27, 2010

Social Media Marketing – Are you connected?

Whether your company is just starting out, starting to grow or already established, you need to continually evaluate the tools which will help build your business to the next stage. Social Media has shifted the way we talk to friends, family and our clients.

When evaluating your marketing dollars for 2011 you’ll want to ensure that 25 % of your marketing budget is directed to marketing yourself on the internet. If your target market is under 30 years old it may be as high as 50%.

If you follow this thought process you will definitely want to arm yourself with social media tools, that will play an important role in the development of your company’s marketing strategy and business development.

Getting the word out in today’s internet world is imperative and the marketing of you and your business will be given a big boost by social media tools such as Facebook, Twitter, YouTube and LinkedIn.

Below is a quick overview for the big four of Social Media:

As of July 2010 Facebook has more than 500 million active users, which is about one person for every fourteen in the world. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.

The benefits of Facebook - Facebook is an excellent social networking source. You can have a business profile page, and different groups. It also has a great event tool which allows you to invite people to your next party or business social event.


Twitter is a website which offers a social networking and micro blogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.

The benefits of Twitter - Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to. For example, "I'm downtown and aching for some sushi, anyone like to join me?" For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.


YouTube is a video-sharing website on which users can upload, share, and view videos. YouTube uses video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, and others are using this medium as a marketing tool. YouTube is the second biggest search engine tool after Google.

The benefits of YouTube - With YouTube you can create your own customized channel or customer base. Whenever a video is added to a YouTube account, it leads to the creation of one profile channel by itself. Keen viewers usually form a part of this channel and may also take its subscription. One may also promote their websites further by sending newsletters through e-mails to these subscribers. In other words, it can aid in building your customer list.


LinkedIn is mainly used for professional networking. As of August 2010, LinkedIn had more than 75 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

The benefits of LinkedIn:

For many professionals LinkedIn has become the social tool for professional networking on line. It’s a convenient way to stay connected to current colleagues and people who you’ve worked with in the past. It’s a great way to be connected with the owner’s and decision makers of the business world.

Social Media is a great way to share expertise with a target market of prospects and clients and to become a leader in your field. Build Your Business with Social Media and increase your market share with loyal followers.

Fore more information contact:

Donald Robichaud
FloodLight – Build Your Business
Kelowna / Ottawa / Toronto


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