Friday, September 25, 2009

Social Networking What is it? How can it help you?

When you were in school did you hang out with the jocks, science club, chess club, or drama club? Well if you did you were a part of traditional social networking. If you go to a Chamber of Commerce, Rotary Club or Classic Car event, then you are part of a social network

Social networks allow for the relationships that tie us together. When you meet someone for the first time you ask them “What do you do?” Or, “where do they work?” Or, “where they grew up?” Or, “where they went to school?” Through these questions you might discover people with common interests and develop new friendships. A social network begins to take shape.
When you go to someone’s house you get a feel for who the person is. You get to see family pictures, artifacts from where people have travelled, a guitar sitting in a corner, or a workshop for fine wood carvings. When you attend someone’s house party or meet people at a social event you become tied into a larger network of people.
Some of these people may never use your products or services, but guess what? If they like you and get to know you, they will eventually run into someone who can use your services and they will recommend you. Bingo! The power of social networking!
If you sat down to draw your social network in regards to which you are connected, you would have a difficult time establishing your complete sphere of influence. This is why internet social networking is so powerful. It allows you to hook up with old friends, make new ones, share photos, music, videos, and areas of common interest all in an interactive way. You can also join groups based on your interests such as politics, hobbies, favorite TV shows, job hunting, or seeking your soul mate! Again, the power of social networking!
Now apply internet social networking to your business and you can see how you might be able to raise your profile if you focus on the demographics of your target market. Different Social networking sites will achieve different networking results as they are focused on different target markets.
To implement your social media strategy you will need to decide which one of the social networking sites will best suit your specific goals. Below is a guideline to some of the most common.
  • Micro blogging (Twitter)
  • Business Networking (LinkedIn, Xing)
  • Social Networking (Facebook, MySpace, Blogger)
  • Photo & Video Sharing (Flickr, You tube, Picasa)
All Social networking sites should be used to share information freely and allow people to get to know you and your interests. Then you can subtlety redirect them to your main internet marketing tool - your website. This will take some planning and fore-thought but by following the above social marketing guidelines you will be able to use social networking to “Build Your Business”.
Donald Robichaud President
FloodLight Consulting Build Your Buisiness

Friday, September 18, 2009

In Search of “Okanagan's BIG FOOT” Men’s Custom Shoe Contest $1000.00 Grand Prize

In Search of “Okanagan's  BIG FOOT” Men’s Custom Shoe Contest $1000.00 Grand Prize*

If you live in the Okanagan and have large feet Jim Belshaw of Roy’s Shoes Kelowna is looking for you!

Your large feet will allow you to participate in the hunt for “Okanagan’s Big Foot”.

Win a custom made pair of shoes valued up to $1000.00

You can enter to win from September 15th 2009 to October 31st 2009.
To enter visit Jim at Roy’s Shoes at 1627 Ellis Street, Kelowna and have your feet measured.
There are eight categories to enter and they include Business Professional, Blue Collar Professional, Politicians, Civil servants, Local Celebrities, Sports figures, General public, and a Ladies division. Each Category winner will win a $200.00 Gift certificate that can be applied towards the purchase of a pair of custom made shoes.
The Okanagan’s biggest foot will win a custom made pair of shoes valued up to $1000.00*
Jim says that men typically, have two choices of footwear: comfort or style. A large number of men have trouble finding a pair of dressy, casual or even golf shoes that are comfortable.
Roy’s Shoes custom fits incorporate both. "If a customer has a size 10 on one foot and a size 11 on the other foot, that's what he gets." We make sure our customers get the perfect fitting pair of shoes.
For 37 years Roy’s Shoes Boot and Repair has offered great service and shoe repair in Kelowna’s the downtown core.
Roy’s Shoes provides Old World Custom Shoe Craftsmanship, specifically made for your feet by blending bench crafted footwear and the latest technologies to service all Western Canada.
Eight Categories to Win !!!

Business Professional: ( Professional Certification ) Doctors, Lawyers, Managers, Accountants
Blue Collar Professionals: Manufacturing, mining, construction, mechanical, maintenance, technical installers
Politicians: Municipal, Provincial, National
Civil Servants:Police, Fireman, Security guards
Local Celebrities: Radio. Tv, Internet,
Sports Figures: Hockey, Baseball, Football, Soccer
General Public: Young Adults, Retires, Others
Ladies Division: Self Explanatory

Roy’s Shoes Boot and Repair in Kelowna offers Old World Custom Shoe Craftsmanship. We provide truly comfortable footwear, specifically made for your feet by blending bench crafted footwear and the latest technologies to service all Western Canada.
* Custom made pair of shoes up to value of $1000
**8 Category winners -$200.00 gift certificate for custom shoes

Roy’s Shoes Boots and Repairs
1627 Ellis Street, Kelowna BC



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