Saturday, November 28, 2009

Build your website with an Internet Marketing Strategy

How many Business Cards will you be handing out in the hopes of building your Business?

At FloodLight Consulting, we know that if you build your website with a marketing strategy in mind as a first step, this will lead to a better strategically designed website, leading to better website construction, design and Internet Implementation.

A website, built with a positive marketing strategy and message, will speak to your clients, generate a response, and greatly assist with its appeal to search engines and visitors alike.

A website that speaks to your clients’ challenges, with content that offers solutions to their issues, including testimonials about your services, will engage them to contact or purchase your product and/or services.

The importance of your website cannot be overstated, as 80% of buyers visit a website before contacting a business; this is due in part to the web’s influence in buying patterns since2005.

Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using—direct mail, email, referral generation, PR, cold calling, etc.—this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.

They are searching for information to validate you as a professional in your field.

Your potential clients have a need for your service and your website must offer a solution to their problems. You must be able to speak to the challenges that your clients are facing.

If they find what they are looking for, they will take action. They go to your website to form an impression of you and interact with your brand.
Donald Robichaud
FloodLight Consulting - Build Your Business - 250-768-9415

seo consultant, seo optimization, seo services, seo company, internet marketing seo, seo strategy, seo specialist, seo promotion, promotion, optimization, search engine optimization, seo, internet marketing, search engine positioning, ranking, marketing, website

Saturday, November 21, 2009

Raise your Celebrity Status!!!!

In this tough economic climate it is very important to continue to market your products and services, and to raise your so-called 'celebrity' status for yourself and your business.

As a business owner it's important to understand what we can do to become 'celebrities' in our own right.


Because as consumers; we view some people as “worthier” or “more expert” than others, just because they’re better known.

In fact, these people may not be any more talented than anyone else, but we assume that they are more skilled or talented just because they are more famous.

And because they’re famous, their names become currency in themselves. For example, think of how many movie stars make commercials for hair products, when they don’t even do their own hair!

It's important for us to do what we can to add some sparkle of celebrity to our own names. Simply put; the better known we become, the more customers and clients we’ll be able to draw in, and the higher the fees we’ll be able to command.

One of the easiest ways to raise your celebrity status is to create your own 'Special Event' - one that will draw attention to your company and its core products and services. The benefit of raising your celebrity status with an event is that the event speaks directly to your target market and establishes credibility for you as a leader in your industry and makes you and your business better known.

Becoming better known is a stepping stone to achieving other goals like attracting new clients, participating in speaking gigs (especially paid speaking gigs), making connections with marketing partners, attracting talented employees, and other activities that generate more business.

I recently worked with a client and helped him create a 'Special Event' designed to draw attention and create awareness for a custom service he provided to his clients. It was a fun event, capped by a contest that allowed him to tap into radio, TV, and newspapers with traditional marketing strategies, and incorporate Internet Marketing Strategies, utilizing newsletters, a Blog, Twitter, and Face book. The event and contest were both successful and the client was subsequently featured on both Global and CHBC news.

Events like this take a little time to assess the opportunities, assemble the right marketing information, and apply the right marketing strategies.

If done correctly, it’s a great way to raise your celebrity status and Build Your Business.

Donald Robichaud is the President of the FloodLight Consulting team and can be reached at  or at 250-768-9415

Tuesday, November 17, 2009

An Obituary printed in the London Times - The Passing of Common Sense!!

An Obituary printed in the London Times - Interesting and sadly rather true.

Today we mourn the passing of a beloved old friend, Common Sense, who has been
with us for many years.. No one knows for sure how old he was, since his birth
records were long ago lost in bureaucratic red tape.

He will be remembered as having cultivated such valuable lessons as:

- Knowing when to come in out of the rain;
- Why the early bird gets the worm;
- Life isn't always fair;
- and maybe it was my fault.

Common Sense lived by simple, sound financial policies (don't spend more than
you can earn) and reliable strategies (adults, not children, are in charge).

His health began to deteriorate rapidly when well-intentioned but overbearing
regulations were set in place. Reports of a 6-year-old boy charged with sexual
harassment for kissing a classmate; teens suspended from school for using
mouthwash after lunch; and a teacher fired for reprimanding an unruly student,
only worsened his condition.

Common Sense lost ground when parents attacked teachers for doing the job that
they themselves had failed to do in disciplining their unruly children. It
declined even further when schools were required to get parental consent to
administer sun lotion or an aspirin to a student; but could not inform parents
when a student became pregnant and wanted to have an abortion..

Common Sense lost the will to live as the churches became businesses; and
criminals received better treatment than their victims. Common Sense took a
beating when you couldn't defend yourself from a burglar in your own home and
the burglar could sue you for assault.

Common Sense finally gave up the will to live, after a woman failed to realize
that a steaming cup of coffee was hot. She spilled a little in her lap, and
was promptly awarded a huge settlement. Common Sense was preceded in death, by
his parents, Truth and Trust, by his wife, Discretion, by his daughter,
Responsibility, and by his son, Reason.

He is survived by his 4 stepbrothers; I Know My Rights, I Want It Now, Someone
Else Is To Blame, and I'm A Victim

Not many attended his funeral because so few realized he was gone. If you
still remember him, pass this on. If not, join the majority and do nothing.
Donald Robichaud


Marketing Blogs - Blog Catalog Blog Directory

FloodLight - Marketing Consulting - OKBC.TV

"We Help Entrepreneurs Reach their Goals"

Kelowna - Business Coach- Marketing Consultant- Speaker - Canada