Saturday, November 21, 2009
As a business owner it's important to understand what we can do to become 'celebrities' in our own right.
Because as consumers; we view some people as “worthier” or “more expert” than others, just because they’re better known.
In fact, these people may not be any more talented than anyone else, but we assume that they are more skilled or talented just because they are more famous.
And because they’re famous, their names become currency in themselves. For example, think of how many movie stars make commercials for hair products, when they don’t even do their own hair!
It's important for us to do what we can to add some sparkle of celebrity to our own names. Simply put; the better known we become, the more customers and clients we’ll be able to draw in, and the higher the fees we’ll be able to command.
One of the easiest ways to raise your celebrity status is to create your own 'Special Event' - one that will draw attention to your company and its core products and services. The benefit of raising your celebrity status with an event is that the event speaks directly to your target market and establishes credibility for you as a leader in your industry and makes you and your business better known.
Becoming better known is a stepping stone to achieving other goals like attracting new clients, participating in speaking gigs (especially paid speaking gigs), making connections with marketing partners, attracting talented employees, and other activities that generate more business.
I recently worked with a client and helped him create a 'Special Event' designed to draw attention and create awareness for a custom service he provided to his clients. It was a fun event, capped by a contest that allowed him to tap into radio, TV, and newspapers with traditional marketing strategies, and incorporate Internet Marketing Strategies, utilizing newsletters, a Blog, Twitter, and Face book. The event and contest were both successful and the client was subsequently featured on both Global and CHBC news.
Events like this take a little time to assess the opportunities, assemble the right marketing information, and apply the right marketing strategies.
If done correctly, it’s a great way to raise your celebrity status and Build Your Business.
Donald Robichaud is the President of the FloodLight Consulting team and can be reached at http://www.floodlightconsulting.com/ or at 250-768-9415