Friday, June 20, 2008

FloodLight Consulting - Vision Statement for your business

This month I’d like to discuss the Vision Statement for your business. So you need to ask yourself a few key questions:

. What is the purpose of your business?
· Does it represent your core values as a person?
· Does everyone who works with you know what your Vision is?

A Vision statement is usually the first part of a three-part statement of purpose.The second part is the Mission statement, which is a concrete and localised statement of intent.Finally, the third part is the Values statement, describing the values that are important to the running of the business and that are implicit in the vision and mission of the business. (Mission and Values will be covered in the next newsletters.)

This month we will focus on the Vision Statement. A lot of Entrepreneurs struggle with coming up with a vision.

Here is a simple and easy guide to follow: Your Vision is the ideal destination. It is where the business wants to be. It should be challenging, innovative and forward-looking.

FloodLight - Tip of the month / “Six steps to follow when defining your Vision”

To define your vision you need to follow these steps:
1. Draw on your core the beliefs and those of the organization.
2. Describe what you want to see in the future. It should be both realistic and challenging.
3. Be SMART about each outcome - Specific-Measurable-Achievable-Realistic-Timely
4. Be positive and inspiring.
5. Do not assume that the business will have the same framework as it does today.
6. Be open to modifications to current business techniques and systems

The Benefits of defining your Vision breaks you out of boundary thinking:

- Provides continuity and Identifies direction and purpose.
- Alerts stakeholders to needed change.
- Promotes interest and commitment and promotes laser-like focus.
- Encourages openness to unique and creative solutions.
- Encourages and builds confidence.
- Builds loyalty through involvement (ownership).
- Results in efficiency and productivity.

The above steps can be very easy or complicated, depending on the scope of your business. The golden rule is to keep it simple so that your clients and everyone in your organization understand your vision.

The Vision Staement will become your inspiring light, “The Big Picture” of your company!
If you need help creating your Vision Statement Click here!!
Donald Robichaud

Doreen Cardwell - sales coach - Kelowna


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