Monday, October 5, 2009

Business Coach or Business Consultant – What’s the difference?

There is a “defined” difference between coach and consultant. At FloodLight we bring both sides into play as we work with our clients, through their Business Life Cycle. Over the past 5 years FloodLight has been called on as a Business Consultants in certain circumstances, and as a Business Coach in other situations.

Business Coach:
Generally a business coach operates with essentially a ‘hands off’ approach guiding and advising the client along the way. A good business coach is typically a generalist in his understanding of sound business management and leadership principles, as opposed to being an expert in any particular area. In most cases, coaching involves working with a client over a period of 6 to 12 months through a structured program where accountability rests squarely in the hands of the client.

In a typical coaching setting key objectives are identified, in many cases in the form of a 90-day plan, and a systematic approach towards achieving those objectives is designed by the coach. Regular weekly coaching sessions are held to monitor progress against those objectives and deal with any stumbling blocks along the way. The uniqueness of the relationship between the client and the coach often results in an on-going program as the client sees the value of having on-going coaching or guidance much in the same way that professional athletes have coaches throughout their careers. Coaching is a very affordable means of achieving greater business and personal success for most clients.

The Business Consultant:
Generally a business consultant operates with a ‘hands on’ approach with a client. In most cases consultant have a particular area of expertise and are brought in by clients to perform a certain task or accomplish a particular objective. While coaching can go on in perpetuity, consulting involves intensive involvement over a specified period of time. Once the task or project is complete, the consultant typically moves on to the next assignment.

And while a business coach can manage a number of clients at once (i.e. 6 to 12 on average), a consultant typically works exclusively for one client and possibly 2. The consultant will typically work full-time for the client until the task is completed, while a coach will usually spend an hour or two per week with each of his or her clients. For this reason, hiring a consultant is usually a more expensive proposition than hiring a coach.

FloodLight Business Solutions Group

At FloodLight we have 60 plus years of business experience and our team approach to business solutions allows us to work with owners, executives, managers, and employees in small to medium sized companies. Our primary focus is to help our clients grow their business and achieve a greater work-life balance!

The outcome is a more effective management of your time, team and money!

In a number of cases we at Floodlight have been called in to address a very specific issue such as Internet Marketing or Search Engine Optimization. This sort of situation lends itself well to a consulting role as circumstances dictate that we specifically focus on implementing a solution over a brief period of time.

In many other situations coaching is a better approach in dealing with operational, strategic, business management, and team leadership issues. At FloodLight we work with business owners to Assess their business needs, Assemble a comprehensive strategy, and Apply tailor-made solutions in a practical day-to-day action plan.

Being a business owner can often be a difficult and lonely job. And hiring a Sales Manager, Marketing Manger, or Operations Manager is not always an affordable option. Hiring a business coach often makes more sense and is certainly more affordable.

At FloodLight we provide you with a coaching team to guide, advise, and coach you towards your business and personal goals.

Please contact us at 250.768.9415 or email us ( Click Here ) for more information on how we can help you “Build Your Business”!

At FloodLight we provide:

Business coaching, personal business coach, business coach, professional business coach, small business coach, business coach,personal coach, Kelowna business coach, strategic business coach, executive coach, coach, coaching and executive coaching.

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