Friday, October 2, 2009

Why is signage so important? Speedpro Imaging Kelowna

This  is a great article from Janet Fichett and her team at Speedpro Imaging Kelowna,

Donald Robichaud - FloodLight - Build Your Business

Signage is usually the first thing that a customer will notice about your business. The goal of any marketing or advertising medium is to “get noticed”. Professionally designed graphics for your signs and printing will help you yield the greatest return on your advertising dollars.

Here are 10 tips on how to create high impact graphics:

1.Use an image. The use of a photo creates a 300% greater recall than ads without a photo. Logos and other graphical elements can also be used.

2.Use the right font. The text should be easy to read and no more than two font types should be used. Special effects such as shadows and outlines can be used to create a more visual impact.

3.Use the correct text size. The size of your sign will determine the text size. We recommend one inch for every 10 feet of viewing distance. A combination of upper and lower case letters is more legible from a distance.

4.Use good color combinations. The text and background colors should contrast for better visibility and readability. The sign should al­so contrast well within the environment that it is placed.

5.Use power words to add sales impact – Approved, Authentic, Bargain, Better, Discount, Easily, Guaranteed, Improved, Introducing, Powerful, Professional, Profitable, Reduced, Successful, You…

6.Target your audience. Who is your best customer? Is your sign appealing to the them. Cartoons aren’t for everyone. What do you provide that they are looking for? Are they current or potential customers?

7.Think about its purpose. What words do you want to linger in your customers mind about what you have to offer? Is the information you include for advertising, direction or for safety purposes?

8.Consistency. Apply a consistent look and feel to all marketing materials – design, color, font. Familiarity leads to trust.

9.White space – Less is more! Although the temptation might be to get the most bang for your buck, too much text will make your sign difficult to read from a distance. If you can get your message across in a word or two, do it. You may only have a second or two to convey your message. Text without adequate white space leaves us feeling crowded and cramped. A general rule of thumb is that around 30% to 40% of the sign's face area should be left as white space for optimal readability.

10.Use a border. This can focus the reader on the most important information that you want them to take away. Also if your sign needs to be noticed by automobiles in traffic, it will increase reading speed.

Your signage is a reflection of your business and if properly designed and situated can attract new business throughout your target market and assist in the advertising, marketing and branding of your business.

For further information or for great ideas on how to market and brand your business contact us SpeedPro Imaging at 250-763-8868

SpeedPro Imaging Kelowna
#135 – 1855 Kirschner Road, Kelowna, BC V1Y 4N7
Ph: (250)763-8868 Fax: (250)763-8768

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