Monday, December 6, 2010

Web Ad Revenue Surges in 2010

Web Ad Revenue Surges in 2010eMarketer forecast sees an uptick of 13.9% to $25.8 billion
Dec 6, 2010 - Mike Shields

The recession is starting to fade from memory, in the online ad world at least.

Online advertising revenue will surge by 13.9 percent to $25.8 billion in 2010 in the U.S., according to the latest forecast from industry researcher eMarketer. That’s at least the third time that eMarketer has revised its 2010 spending estimates upward. A year ago the company predicted 5.5 percent growth this year. By May of this year that estimate had swelled to 11 percent.

The next several years should be robust for the online ad space as well, according to eMarketer. Next year, spending will climb by 10.5 percent—and in fact the researcher foresees double-digit spending growth in every year through 2014 with revenue netting out at $40.5 billion.

It appears that the Web’s relatively low cost compared to other media, coupled with its reputation for trackability may be propelling more dollars to the medium during the prolonged downturn.

According to eMarketer analyst David Hallerman, “It may seem ironic, but marketers’ economic concerns are leading them to spend more for online advertising.”

Donald Robichaud
FloodLight – Build Your Business
Kelowna / Ottawa / Toronto


  1. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.
    A website is a global face of the company and represents the company on international level.

  2. Thanks for your true statistics post on Web Ad Revenue (eMarketeing).As InternetMarketer I hope we will cross the renew of $40.5 billion in 2014. It would be 50 billion i hope. Because Web Ad is growing very faster each day!

  3. Develop business leadership skills with executive business coaching..........

  4. yes i hope so, that it could be 50 billion ! best wishes for it.

  5. I read this article before that Google ads are dropping. Social media ads I would say are picking really fast.


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