Ottawa Business Coach - Internet Marketing Consulting: March 2011

Wednesday, March 30, 2011

"What is the difference between an obstacle and an opportunity? Our attitude toward it. Every opportunity has a difficulty, and every difficulty has an opportunity."

J. Sidlow Baxter

1903-1999, Author and Theologian http://amplify.com/u/bx487

Thursday, March 24, 2011

In the last few weeks we discussed how to define a great Mission Statement and we covered the importance of a great Vision Statement. This week we will focus on your Company Values.

Values:Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business is value-free and it is important to be explicit about those values that are essential to the business achieving its vision. If values are not made explicit, then the values of the most dominant people are likely to be those which actually operate in practice.

If you do not define your company values, the company will be adrift without proper direction.

Four key questions to define your Company Values:

What are the values that are important to you as the business owner?

What are the values that will be important to your team members?

What are the..........

http://www.floodlightconsulting.com/2011/03/24/how-to-define-your-company-values/ http://amplify.com/u/bwf41

Wednesday, March 23, 2011

PVR Means – Persistent Video Recollectio

Interesting post by Ted Farr dealing with branding in the changing world of technology.. Don

Amplify’d from tedfarrmedia.wordpress.com

Stopped being an “early adopter” of new technology years ago. The speed of change is so fast that the big dollars for new and improved today will be affordable dollars in a matter of months, maybe a year. Paid $950 dollars for the first front loading Sony Betamax back in the day and that was wholesale. By the time it finally broke down, the latest VHS machine was around $200. Today the DVD player has become disposable. Under $100 dollars for better than decent. It breaks, throw it away and buy another.

TV commercials might be even more effective. In the pre PVR days, commercial breaks provided that 3-4 minutes to check another channel, hit the fridge, get another cookie, chat about the last segment, play with the dog, anything but pay attention to the commercials. But they got me. Dammit! Fast forward means I have to pay attention in order to hit the play button at just the right time. Fast forward is actually fast. 30 second commercials fly by, no sound, no advertising claims, no bad jingles, no stupid story lines. But hold on! I am remembering words on screen that are there just long enough to be an impression, a logo that is sharp and colourful and well defined. Got me to thinking. Not an original thought I hope. If I were to produce a 30 second tv commercial right now, I would want to make sure the message is strong in fast forward. How many more of these quick messages do you see because you are watching more episodes of more shows.
Read more at tedfarrmedia.wordpress.com

See this Amp at http://amplify.com/u/bw7mz

Tuesday, March 22, 2011

Oil Prices rising

Amplify’d from money.canoe.ca

Oil price tops $116 as Libya airstrikes continue

Oil prices rose by $2 a barrel on Monday as a wave of U.N.-mandated airstrikes on Libya and proliferating unrest in the Middle East fanned concerns about oil supply from the region.

"With the nature of the external military involvement becoming clearer, there is a further escalation of the situation, and the damage to infrastructure might be larger, keeping Libya out of the oil market for longer," said Amrita Sen, an analyst at Barclays Capital.

"The market is very headline driven and we don't know what the next headline from Libya or Japan will be," said Olivier Jakob, an oil analyst at Petromatrix.

"The main question for the oil markets is how long production outage could last ... We could end up by having two countries or a protracted civil war. We assume Libyan oil exports will be zero for the next six months," said Mike Wittner, Head of Commodities Research at Societe Generale.
Read more at money.canoe.ca

See this Amp at http://amplify.com/u/bvw2r

On Line Coupons

My clients are finding that this is a great marketing tool. Most are reducing their traditional marketing costs and spending the money with this new service.

Amplify’d from www.imediaconnection.com

Drive Consumers with Online Coupons

In order to tap into this demand for coupons you need to determine what consumer behavior you want to reward, and then figure out a suitable reward. Here are a few generic examples that achieve various business objectives:
Read more at www.imediaconnection.com

See this Amp at http://amplify.com/u/bvw0w

"It's the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class."

John Willard Marriott

1900-1985, Entrepreneur and Founder of Marriott Corporation http://amplify.com/u/bvvza

Thursday, March 17, 2011

The Malarkeys latest release just in time for St. Patrick’s Day - Right as Rain

http://www.youtube.com/watch?v=IzzrTosVBFI http://amplify.com/u/buylk

Monday, March 14, 2011

"We often take for granted the very things that most deserve our gratitude."

Cynthia Ozick

Writer http://amplify.com/u/buaux

Thursday, March 3, 2011

"We all have to start with ourselves. It is time to walk the talk. Take the journey of making very difficult decisions. Start removing things from your life that are not filling your cup and adding things that bring joy in to your life."Lisa HammondAuthor of Dream Big http://amplify.com/u/bsljb

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About FloodLight Consulting

At FloodLight we work with Entrepreneurs, Small and mid size businesses assisting them with their Sales, Marketing and Business Development of products and services.

What they say, how they say it and when to say it!

What our clients like best is that we help remove the bottle necks in their business and change the way they think and feel about Sales, Marketing and Business Development which helps to increase sales and profits.

FloodLight specializes in Sales, Marketing and Business Development programs for Entrepreneurs and Small to Medium Business (SMB).

FloodLight core competencies were designed specifically to meet the operational needs of any business relying on standard communication practices.

Testimonials

I met Donald Robichaud of Floodlight Consulting approximately 5 months ago, and discussed with him my frustrations with my website and internet presence.

My Kelowna business, Floral Designs by Lee, was not being found on the internet at all and I had no idea how to make that happen.I had paid for a website but I was not being located, and I was not receiving any calls for orders.

After hiring FloodLight in early January they were able to get me to the front page of Google for Valentine’s Day Feb 14. I received orders from across Canada and even New Zealand!

FloodLight Consulting has helped to raise my profile on the internet and re-work my website. Donald is very knowledgeable and is able to put things in layman’s terms so I understand what he’s doing.His rates are affordable and I have already made back my investment.

Every week I receive three to four calls that are attributed to my internet presence.If you are struggling with your website and not being found I would definitely recommend Donald Robichaud of FloodLight Consulting.

I am so grateful to Donald Robichaud and without his services I would not be where I am today.

Leanne (Lee) Barber – Floral Designs by Lee
Kelowna Canada

I started working with Floodlight Consulting at the beginning of 2008 after being recommended by a business partner Ken Kunka of Flywheel Building Solutions. I knew I needed some help in a few areas of my business so I engaged with Floodlight.
Floodlight has proven to be a big asset to my company by helping my business relate and speak to my clientele. Donald Robichaud and I get together on a regular basis as I continue to mould my vision for TLC Energy Solutions.
My business gets easier day by day as I set the path for success with the help of Floodlight Consulting. I have more confidence and my weakness have become my strengths.

It dawned on me today that after every one of our meetings I stand up, out of my office chair and do a Tiger Woods style fist pump. Sounds silly but I do this because at the end of our meetings i feel a real sense of accomplishment and progress with TLC Energy Solutions.

Thanks again for all your Help!
Terry LaurinPresident, TLC Energy Solutions

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After 11 years in the financial industry I knew what I needed to do to grow my business … I just didn’t know where to begin.

What Floodlight Consulting helped me do was to bring an objective eye to branding my business, devise a marketing plan and hold me accountable to results I achieve.

Being in the financial business we talk a lot about why investing is so important to creating a better life.

Dealing with Floodlight Consulting is great investment in creating a better business.

Mike Hassard
Primerica / PFSL Investments Canada Ltd
Kelowna

When I started working with FloodLight Consulting in 2007 my website contained only basic contact information and a brief description of my services.

With Don's help I was able to clarify my services and create a website that truly reflects my business in an easy to navigate and professional manner. His input was instrumental in the initial design and layout.

Now I have a website that is clear, concise, professional and an excellent marketing tool!

Linda Andersson
Organizing Help
Kelowna

I met Donald Robichaud of Floodlight Consulting at Kelowna Chamber of Commerce event in the fall of 2007 and within a few days he contacted me to offer his services.

It was clear to me immediately that Donald Robichaud was the real thing, a true professional. I knew right away that he could help me launch my new career as a mortgage broker.

While I have a marketing background, Floodlight Consulting has been instrumental in helping me develop my marketing communication platform and thanks to them my business is already growing.

If you want to learn great networking skills, just observe Donald Robichaud in a crowd he is not only a great coach with great insights but he clearly practices what he preaches.

Philippe Daigle
Invis Mortgage Broker
Westbank

Smart Start Meals engaged Floodlight Consulting in March of 2007, four months after the start of our business. Since that time, Donald Robichaud has been an integral part of my team, assisting in all areas of business development.

Don's style meshes well with Smart Start Meals, and he has taken a keen and vested interest in helping us with our growth. Don is enthusiastic, and understands the demands on a new business owner.

We are closing more sales, larger contracts, and are excited about continuing to work with Floodlight Consulting in the future."

Ken Scott - Smart Start Meals

I wanted to expand my business and I came to the conclusion that I wanted to concentrate on one aspect of real estate Hotels and Motels.

We arranged a meeting with FloodLight Consulting and discussed the focus and the process required to accomplish my end result.

I have worked with Donald Robichaud for approximately six months. Donald has listened to my concerns and has input a program addressing these issues with a very positive outcome.

We are continuing to work with Donald and the program he installed. Donalds marketing solutions, concepts, ideas, attention to details and listening to what is important to me, have been instrumental in obtaining very positive results.

I would highly recommend Donald Robichaud of FloodLight Consulting and the work he does, to further your success in your real estate business venture."

Jerry Dombowsky

Premier Hotels and Motels

We hired Floodlight Consulting to assist us in re-branding our image, and to better define our products to our potential customers.

Donald Robichaud of FloodLight has a strong sales & marketing background and his knowledge of the internet has helped us to raise our business profile. He helped to define our products and services and create the web copy content for our website.
His knowledge of how the internet works allows for tweaks in the back end of the website and this get us found on the internet and has generated more sales for our company.
FloodLight has also helped us build and implement a marketing plan which is helping us build our business. We thoroughly recommend FloodLight and Donald Robichaud as an essential business resource to both new and established businesses.
We would like to take this opportunity to express how delighted we are with Donald Robichaud / FloodLight Consulting and his extensive sales and marketing techniques. With his wealth of knowledge and experience he has given us the tools that we needed to shape our business into the ongoing success that it is today.

Prior to hiring FloodLight Consulting, our marketing strategies were all over the map. We had lots of ideas and created forms and procedures to achieve our many desired marketing goals. When Don came on board he was able to streamline our processes into a simple system that worked! His ideas and advice allowed us to set into motion new techniques that resulted in a definite increase in our business.

We have enjoyed working with Don and his level of professionalism is outstanding. We recommend FloodLight Consulting to anyone struggling to get their business off the ground or fine tuning their sales and marketing techniques in order to take their business to the next level.."

Kym M. Tarr

ShoeString Home Staging & Interior Redesign

We have been working with Donald Robichaud of Floodlight Consulting for about a year. Donald has a valuable understanding of the internet and demonstrates how to use it inexpensively to your best advantage.

Donald takes the time to understand your business and helps you to adapt to the new technology.

Donald Robichaud excels at group presentations and can impart cutting edge information in an easy to understand, relaxed manner.

My agents have greatly benefitted from his presentations and his willingness and ability to answer questions.We look forward to a continued mutually beneficial relationship with Donald Robichaud and Floodlight Consulting.

Bert Chapman
Managing Broker
Premier Canadian Properties
Kelowna, BC
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Donald Robichaud of FloodLight Consulting presented at our advisor meetings twice in 2008 and made an immediate impression on both occasions.

His ability to tune in to what our business is about and what is relevant to our advisors was very impressive.As a result, individual advisors have contracted his services to enhance their business.

Donald Robichuad brings years of experience and is leading edge at the same time.I wish we could keep him all to ourselves.Regards

Vivian Hicks
Sales Manager
Sunlife Financial
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Liquid Capital Solutions Okanagan is a “Factoring” business that offers financial support to small and medium size businesses based on their Accounts Receivables.

It is a time honoured way to sustain cash flow without incurring further dept. It has been practiced extensively in the major centers with large accounts.

However, I have opened an office in Kelowna to service the Okanagan Valley. I had 29 years experience in sales as a Technical Sales Representative for an International Chemical Distribution Company, Univar Canada.

Being with a large corporation, I had a built in marketing plan, with web sites, mail outs, catalogues, brochures, and a support staff to maintain it. I thought I knew it all about sales.

I soon discovered that I needed a lot of help to start a one man office and to develop a plan to gain business. Fortunately, I was referred to Donald Robichaud at Floodlight Consulting.

Donald’s savvy about business marketing touch points and his knowledge of the Kelowna marketplace has been invaluable.

Even though we have covered a lot of topics such as developing websites, blog spots, elevator pitch and newsletters, I have not felt overwhelmed.

Donald’s approach of one hour weekly sessions (with homework) keeps me going forward, but at a comfortable pace.

We have come a long way in four months and from my experience, I would highly recommend Don and Floodlight as a business coach and mentor.

Ron Finch – Liquid Capital
http://www.rfinch.liquidcapitalcorp.com/

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I would like to thank Donald Robichaud of FloodLight Consulting.

There is no other Marketing and Branding coach like him in the Okanagan valley with his knowledge and web expertise.

There are many coaches but very few who have practical experience that can be taught easily without coming from a “Franchise Coach in a box system”.

His abilities make him stand out at the top. With his hands on approach he will help you get from Dreaming to Doing.

Sylvia Fleming - World Financial Group

Donald Robichaud of FloodLight has a strong sales & marketing background and his knowledge of the internet has helped us to raise our business profile. He helped to define our products and services and create the web copy content for our website.

His knowledge of how the internet works allows for tweaks in the back end of the website and this get us found on the internet and has generated more sales for our company.

FloodLight has also helped us build and implement a marketing plan which is helping us build our business. We thoroughly recommend FloodLight and Donald Robichaud as an essential business resource to both new and established businesses.

Speedpro Imaging Kelowna

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