Thursday, March 24, 2011

In the last few weeks we discussed how to define a great Mission Statement and we covered the importance of a great Vision Statement. This week we will focus on your Company Values.

Values:Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business is value-free and it is important to be explicit about those values that are essential to the business achieving its vision. If values are not made explicit, then the values of the most dominant people are likely to be those which actually operate in practice.

If you do not define your company values, the company will be adrift without proper direction.

Four key questions to define your Company Values:

What are the values that are important to you as the business owner?

What are the values that will be important to your team members?

What are the..........

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