Wednesday, September 28, 2011
Ottawa Social Media Marketing
Ottawa Internet Marketing Social Media Solutions and Ottawa Marketing Support
At Floodlight we can help you through the marketing maze!
We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.
■ Create a quarterly marketing plan -- Set the following year into four key quarters and then begin to target marketing dollars and resources to achieve your business goals
■Send out monthly Newsletter -- Create a strategy to inform, educate and support all products and services to your past present and future clients. This program keeps you top of mind which becomes the branding of your organization.
■Blog Marketing -- Re-purpose all relevant information to the blog so that you become the leaders in your field and utilize all the free internet tools made possible on Google to drive down traditional marketing costs.
■Search Engine Optimization (SEO) -- This includes, the Research of Key words, Develop search strategy, Optimize web content(tweaks), Link Building, Monitor and adjust
■Competitive Analysis- We then determine what your competitors are doing we look at how many links they have, where they are getting those links and the keywords they are optimizing for their websites. This gives us an edge as we can see what is working to get top results for your keywords. This analysis will allow us to implement strategies that should move your site above your competitors in the search engines.
■Localized Search Optimization -- Local search sites are primarily supported by SEO for businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search optimization can be highly effective because it allows your services to be targeted very precisely to the search terms and location provided by the user.
■Analytics -- Floodlight can help you track your efforts and analyze the visitors to your Blog and website, and assist you in making better internet marketing decisions for your business.
■Social Media Optimization -- Set up of accounts and tools to push out marketing message • Need a social media strategy that will incorporate Site-Specific Programs •Micro blogging (Twitter)
•Business Networking (LinkedIn)
•Social Networking (Facebook, MySpace)
•Photo & Video Sharing (Flickr, YouTube)
•Submissions to web based Articles Directories
■Link Building -- What is your back link Strategy? -- High rankings can ensure that your message is viewed first. One of the most important aspects of increasing your Google Page Rank The search engines still believe that back-links are an important factor in assessing your site, so until that changes, we still have to work at generating valuable back-links.
■YouTube Videos - Videos are a great way to promote your products and services. Signature Videos set the tone for your company; Testimonial Videos give you instant credibility with your consumers
Give us a call today to implement your Internet Marketing Plan.
Contact us today and start to Build Your Business!!
Floodlight -- Build Your Business
Kelowna -- Ottawa -- Kingston -- Toronto
President FloodLight Consulting
Build Your Business