Most businesses have methods of marketing; however, most do not pay close attention to the results and frequency of implementation. The key to remember is that when something is part of a system, then it is repetitive therefore multiplying the effectiveness and guaranteeing significantly better results.
The best way to implement your marketing strategy is to use this guide and make sure that you answer the questions that are part of each concept.
The goal of you answering the questions is simple. If you take the time to answer the question, even if it is just in your head, you will take yourself to a higher level of awareness of how you are working in your business.
1. Business Cards – Your business card should have key contact information and must be distributed to everyone you meet. The goal of giving your card to everyone is placing you in the subconscious mind of everyone you meet.
Q: Do you give your card to everyone you meet or just people that ask you about your business?
2. Ask For Referrals – Everyone you develop rapport with both inside and outside your business should know what you do and be able to refer someone to you. The best way to get a referral is to give one first. It will pay major dividends for you.
Q: How many people you know who are in business that would appreciate a referral? What goes around comes around!!!
3. Have a Clearly Defined Message – Make sure that everything you do has a message about who you are and/or what you do. Hone your Elevator Pitch!!
Q: What is your message? What do you specialise in? Who is your target market and what are your services? What problems do you solve?
4. Voice Mail Marketing – Make sure your voice mail has special marketing statements. It is very important to place some type of reminder for the listener to ask you about something specific about you or your products. An example of a voice mail marketing system is at the end of your greeting, you add the statement “Don’t forget to ask me about….!”
Q: How do I get people to ask me about my competitive advantage?
5. E-mail Marketing – This is very similar to voice mail marketing. Every e-mail you send must have as part of your signature, a special offer or a marketing message!
Q: What does your e-mail signature look like?
6. Testimonials – It is a must for you to get testimonials from your clients and referral sources. Your website and marketing material should contain a customer quote. These quotes give customers sub-conscious references to your services and the quality of them.
Q: How many testimonials do you have and are they from different types of sources so you can attach them to the appropriate marketing piece?
7) Community Involvement – Get involved with your community and increase your exposure. Individuals that participate in community activities tend to be compelled to want to help other members of the activity because of the common bond that is shared.
Q: What organization could you join that would surround you with the type of people that either could use your services or refer you to people that could benefit from your services while simultaneously giving something valuable back to your community?
8). Accessibility – Make sure you are easily reachable. Make clear to your clients the best way to reach you along with the best times to reach you. Add on your voice mail message specific times that you will be returning phone calls so clients know when to expect to hear back from you. When you return clients messages when you say you will, your credibility grows and so do the quality of your referrals.
Q: How much time do you need to answer your messages and when would be the best time of the day to answer your messages and return client calls? Do this daily.
Implement each one of these simple marketing weapons and “Build Your Business” in 2010.
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