Wednesday, March 30, 2011
Thursday, March 24, 2011
Values:Strong values will be those which actually operate in practice. Your company values underpin the vision and the mission. No business is value-free and it is important to be explicit about those values that are essential to the business achieving its vision. If values are not made explicit, then the values of the most dominant people are likely to be those which actually operate in practice.
If you do not define your company values, the company will be adrift without proper direction.
Four key questions to define your Company Values:
What are the values that are important to you as the business owner?
What are the values that will be important to your team members?
What are the..........
Wednesday, March 23, 2011
Interesting post by Ted Farr dealing with branding in the changing world of technology.. Don
Stopped being an “early adopter” of new technology years ago. The speed of change is so fast that the big dollars for new and improved today will be affordable dollars in a matter of months, maybe a year. Paid $950 dollars for the first front loading Sony Betamax back in the day and that was wholesale. By the time it finally broke down, the latest VHS machine was around $200. Today the DVD player has become disposable. Under $100 dollars for better than decent. It breaks, throw it away and buy another.
Read more at tedfarrmedia.wordpress.com
TV commercials might be even more effective. In the pre PVR days, commercial breaks provided that 3-4 minutes to check another channel, hit the fridge, get another cookie, chat about the last segment, play with the dog, anything but pay attention to the commercials. But they got me. Dammit! Fast forward means I have to pay attention in order to hit the play button at just the right time. Fast forward is actually fast. 30 second commercials fly by, no sound, no advertising claims, no bad jingles, no stupid story lines. But hold on! I am remembering words on screen that are there just long enough to be an impression, a logo that is sharp and colourful and well defined. Got me to thinking. Not an original thought I hope. If I were to produce a 30 second tv commercial right now, I would want to make sure the message is strong in fast forward. How many more of these quick messages do you see because you are watching more episodes of more shows.
Tuesday, March 22, 2011
Oil price tops $116 as Libya airstrikes continue
Oil prices rose by $2 a barrel on Monday as a wave of U.N.-mandated airstrikes on Libya and proliferating unrest in the Middle East fanned concerns about oil supply from the region.
"With the nature of the external military involvement becoming clearer, there is a further escalation of the situation, and the damage to infrastructure might be larger, keeping Libya out of the oil market for longer," said Amrita Sen, an analyst at Barclays Capital.
"The market is very headline driven and we don't know what the next headline from Libya or Japan will be," said Olivier Jakob, an oil analyst at Petromatrix.
Read more at money.canoe.ca"The main question for the oil markets is how long production outage could last ... We could end up by having two countries or a protracted civil war. We assume Libyan oil exports will be zero for the next six months," said Mike Wittner, Head of Commodities Research at Societe Generale.
My clients are finding that this is a great marketing tool. Most are reducing their traditional marketing costs and spending the money with this new service.
Drive Consumers with Online Coupons
Read more at www.imediaconnection.com
In order to tap into this demand for coupons you need to determine what consumer behavior you want to reward, and then figure out a suitable reward. Here are a few generic examples that achieve various business objectives:
John Willard Marriott
1900-1985, Entrepreneur and Founder of Marriott Corporation http://amplify.com/u/bvvza