Thursday, April 2, 2009

Why do you need a marketing strategy?

Every day you run into people and businesses who can use your services.

Your aim is to market yourself effectively.

The key to business marketing is a simple low cost strategy that makes people know, like and trust your product and your company.

You need a marketing strategy for your face-to-face sales presentations, your brochures, sales letters and your website.
However, at FloodLight Consulting we believe that the most important reason for you to have a marketing strategy is that,it differentiates you from your competition and establishes your brand.

The stories you tell about who you are make you unique.The results your clients achieve with your services or products will establish you as a unique player in your field.

And that is what a FloodLight Marketing Strategy can help you do, to create a compelling stories that let the world know who you are and what you do.

Excellent marketing strategies don't scream, I WANT TO IMPRESS YOU.

They don't scream, BUY MY SERVICES NOW.

Rather, the gifted marketing strategy and storyteller takes the reader or listener on a journey.

And, if the marketing strategy is well constructed, at the end of the journey, we are going to be impressed.

We are going to be interested.

We are going to want to take the next step in the sales process.

And that is why the most successful marketers tell stories.

So, what's your marketing strategy?

If you don't have one...I'm sure FloodLight Consulting can help.

Why not give us a call , and we can discuss your specific needs?

Do you want to market your services and "Grow Your Business" — even in a down economy?

Donald Robichaud
Build Your Business

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