Tuesday, February 1, 2011

When you boil it all down, there’s really only 2 strategies for getting more new clients.Perhaps you’re familiar with them.In marketing circles they’re known as “Push” and “Pull”.“Push” (as the name would imply) involves pushing yourself onto prospects in the hopes that you can convince them, before they hang up or walk away, that you have a service they desperately need. The classic example of the push strategy is cold calling.Does it work?Sure. But it’s got a lot downside to it.It’s labor intensive…not a whole lot of fun…you get lots (and lots) of rejections.But, the upside is that it doesn’t cost much of anything to implement, doesn’t take a lot of time or thought, so for people who tend to confuse activity with productive, and have a lot of time on their hands, it’s something to do.And, who knows, maybe it will lead to something.However, for most anyone who offers high value services, the “Push” marketing strategy leaves a lot to be desired. Whi http://amplify.com/u/ao7ah

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